There are so many crucial parts to the email marketing conversion process, that many marketers tend to think of the process as a whole instead of breaking each part in the process down, bit by bit. That’s why I thought this infographic from Easy STMP was so interesting.
It focuses specifically on welcome emails, which is what a user receives after they subscribe or sign up for your mailing list.
Some of the interesting statistics they pointed out include:
- Having the word “sale” in the welcome email subject line increases opens by over 23%
- The word “report” in the subject line decreases opens by almost 24%
- Using a real person’s email address instead of no-reply is more persuasive
- Sending the email immediately after the user signs up increases open rate
Here’s the full infographic:
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