How to Optimize Your Welcome Emails [INFOGRAPHIC]

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How to Optimize Your Welcome Emails [INFOGRAPHIC]

There are so many crucial parts to the email marketing conversion process, that many marketers tend to think of the process as a whole instead of breaking each part in the process down, bit by bit. That’s why I thought this infographic from Easy STMP was so interesting.

It focuses specifically on welcome emails, which is what a user receives after they subscribe or sign up for your mailing list.

Some of the interesting statistics they pointed out include:

  • Having the word “sale” in the welcome email subject line increases opens by over 23%
  • The word “report” in the subject line decreases opens by almost 24%
  • Using a real person’s email address instead of no-reply is more persuasive
  • Sending the email immediately after the user signs up increases open rate

Here’s the full infographic:

How to Optimize Your Welcome Emails

Kelsey Jones
When she's not editing and scheduling posts, Kelsey Jones manages the Marketing Nerds podcast and moderates SEJ Summit conferences and Marketing ThinkTank webinars. She has... Read Full Bio
Kelsey Jones
Kelsey Jones
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