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JP Sherman from RedHat is the featured guest on Marketing Nerds this week. JP started off in the US Army and spent time building malaria awareness all over the world. JP has since discovered how to reach all kinds of audiences online and moved in in-house with RedHat, where he focuses on internal and onsite search.
In this episode of Marketing Nerds, we cover:
- How internal search took off after Google stopped showing data
- Why keyword relevancy matters
- How to tie queries on sites
- How people search locally and seasonally, and tag that to actionable information.
- What queries should businesses be paying attention to
- Why the time it takes from query to consumption matters
- How to use location-based information to get people exactly what they want
To listen to Marketing Nerds with JP Sherman:
- Download or listen to the full episode at the bottom of this post
- Subscribe via iTunes
- Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode
- Listen on Stitcher
Think you have what it takes to be a marketing nerd? If so, message Kelsey Jones on Twitter or email her at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
Post image via Shutterstock. Featured image created by SEJ.
