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New on #MarketingNerds: JP Sherman on Optimizing Internal Site Search

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New on #MarketingNerds: JP Sherman on Optimizing Internal Site Search

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

JP Sherman from RedHat is the featured guest on Marketing Nerds this week. JP started off in the US Army and spent time building malaria awareness all over the world. JP has since discovered how to reach all kinds of audiences online and moved in in-house with RedHat, where he focuses on internal and onsite search.

In this episode of Marketing Nerds, we cover:on #MarketingNerds: JP Sherman on Optimizing Internal Site Search

  • How internal search took off after Google stopped showing data
  • Why keyword relevancy matters
  • How to tie queries on sites
  • How people search locally and seasonally, and tag that to actionable information.
  • What queries should businesses be paying attention to
  • Why the time it takes from query to consumption matters
  • How to use location-based information to get people exactly what they want

To listen to Marketing Nerds with JP Sherman:

Think you have what it takes to be a marketing nerd? If so, message Kelsey Jones on Twitter or email her at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

 

Post image via Shutterstock. Featured image created by SEJ.

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John Rampton

John Rampton

Founder at JohnRampton.com

John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company Due.com. I enjoy helping people ... [Read full bio]

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