New Facebook News Feed May Include Content Feeds

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Ever since the invitation went out from Facebook to “Come See a New Look for News Feed,” many have been speculating what that might be.  Several anonymous sources have been leaking very good clues about what to expect at the big press event later today.



Most are certain that an option for multiple content specific feeds, like a photo feed or a music feed are coming.  Since the big f8 conference for developers in September of 2011 a music feed has been available, but it’s buried deep in the app section of the sidebar and few Facebook users know it’s there.  “In October 2012, Facebook added a Pages-only feed that only shows updates from Pages you Like. There’s also the recently tested “My Offers” feed and even a forgotten Notes feed,” wrote Josh Constine for TechCrunch.

Constine added, “What all these separate feeds have in common is that they’re buried in the sidebar navigation menu and scattered across categories like Favorites, Pages, and Apps. If Faebook surfaced at least some of them in a more prominent, cohesive way, we’d be a lot more likely to switch to them when we finish reading the main feed.”

The other big change to be on the look-out for is the format of rich media.  CEO Mark Zuckerberg himself said the news feed needs to evolve to be more vivid.

Zuckerberg alluded to this during the Fourth Quarter Earnings Call:

“As our news feed design evolves to show richer kinds of stories, that opens up new opportunities to offer different kinds of ads as well…One of the product design principles that we’ve always had is we want the organic content to be of the same basic types of formats as paid content, right? So, historically, advertisers want really rich things like big pictures or videos and we haven’t provided those things historically. But, one of the things that we’ve done in the last year is you’ve seen the organic news feed product that consumers use moving towards bigger pictures, richer media and I think you’ll continue to see it go in that direction. And, I think that a lot of the success of products like Instagram is because of that. It’s a very immersive – even on a small screen, just – it’s a wonderful photo product.”

Are you ready for the speculation to end and find out for certain how the News Feed will change?  Check back with SEJ later in the day for all the details.

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross
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  • Mahesh Mohan

    It’s nice if we could search the our own posts, public wall posts of friends, and fan pages.

  • Sahil

    The layout is clean and the experience across the desktop and mobile are the same. The emphasis has been given to the categorization of one’s friends, close friends, liked pages etc., for easily distinguishing the respective posts, larger Instagram like photos and a separate photo feed are great.

  • Harsh Bawa

    Rather than making the user experience better, Facebook is also trying to find out more and more about a user and refer him to sponsored ads and feeds related to the same things.

    I am not so sure how they will show relevant content feeds as a person goes to facebook to entertain himself rather then search for a particular product.

    The music feed will definitely be an interesting thing. It will be one of the most awaited as people are on the lookout for new things in music related to what they already like.

  • Derek Fischer

    Including more content based feeds from the already existing library of apps would be a clever way to maximize the functionality of Facebook without having to create anything new to do it. Making Facebook more image friendly will make it more compatible with both Instagram and Pinterest, both of which were stand out successes in the past year.