MSN backtracks on timetable for beating Google in search

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MSN backtracks on timetable for beating Google in search

MSN has had to do some pretty fast backpedaling due to statements from European MSN head Neil Holloway last week, who stated that MSN’s search engine would surpass Google’s in 2006. More from ITNews:

“What we’re saying is that in six months’ time we’ll be more relevant in the US market place than Google,” Holloway said. “The quality of our search and the relevance of our search from a solution perspective to the consumer will be more relevant.”

Ken Moss had this to say in response:

“Ken Moss, general manager for web search at MSN, said in the company’s blog that Microsoft wasn’t making any predictions in its competition with Google, which Microsoft executives say is among their top Internet rivals.

“We won’t try to predict the progress of our competitors and so we won’t forecast when we might take the lead, but this is a long term game and we are committed to helping drive the next wave of innovation in search for our customers,” Moss said.”

It’s always risky to make big claims, especially ones that have a timetable attached.

Wendy Boswell is the Editor for About Web Search and part of the New York Times Company.

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