Microsoft has announced that it might open a Search Technology Center (STC) in Europe next year. The STC will be created to hasten Microsoft’s investment Live Search as well as to disrupt the search and advertising marketplace to their advantage.
“As I stated in my May 18 memo about our Online Services strategy, today Microsoft has 68 percent reach to Internet users throughout Europe through our online assets and strengths in display advertising; however, we’re not yet where we’d like to be in search in this critical geography,” said Kevin Johnson, president of the Platforms and Services Division at Microsoft.
In case you’re wondering what the STC would do, Microsoft announced that the STC will work on the global Live Search organization to advance the state of the art in search technology. The STC aims to deliver a locally relevant, more intelligent and powerful search experience to its online customers worldwide.
For our Chinese readers, they already know what the STC will be as do since it was patterned from the STC in Beijing, China.
There are no words yet as to here this will be established. But what we know for sure is the fact that this might bring good fortune not only to Google but to STC.