Microsoft Officially Announces its New Search Engine – Bing

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binganddecideAs expected,  Microsoft’s official announcement of its new search engine aka decision engine, aka vertical search engine aka Bing or whatever you may want to call it, has created quite a buzz.  Bing, which is internally called Kumo is described by Microsoft as – “a new Decision Engine and consumer brand, providing customers with a first step in moving beyond search to help make faster, more informed decisions. “

Essentially, Bing would consists of four vertical search areas that would help users in making purchase decision, planning a trip, researching a health condition or finding a local business. Search results for these areas could be better filtered down into images, videos, shopping, news, maps or travel.

Another way of looking at Bing is as a tool for navigating through the information overload commonly provided by pure web search engine results.  According to Steve Ballmer:

“When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions.”

Bing will be publicly rolled out come June 3, 2009. Until then, we really couldn’t say whether it’s got what it takes to challenge Google search and its vertical search products. It’s a promising product, no one can deny that fact but until Bing managed to pull a faster, more relevant and useful search results that what Google is already offering, it might just be another alternative search engine which tried to kill Google search but failed.

On a related note, as soon as Bing is rolled out, some Microsoft web products will start carrying the Bing product branding. The new brand portfolio will include the following changes:

  • Microsoft’s mapping platform, Virtual Earth, will now be branded as Bing Maps for Enterprise. More information can be found here.
  • Technology from Microsoft’s April 2008 acquisition of Farecast is now a central part of Bing Travel. More information can be found here.
  • Microsoft’s popular cashback program, now dubbed Bing cashback, with more than 850 merchants and more than 17 million products available, will be fully integrated into the Bing Shopping experience.

Watch out for this link on June 3, as Bing goes live to the public. In the meantime, you may want to read some more about Bing here.

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
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  • Andreas Nurbo

    I can’t really see anyone writing “Just bing it” google it has a nice ring to it that bing cant compete with. Bing Bong its all wrong.

    The search looks good though

  • GAYA

    Microsoft still has not got it!, it is not the name. Stop wasting your money on those branding “professionals”. People hate Microsoft on its culture (arrogant with stupidities). Fix your development quality and listen (instead of telling) your customers. Even if your new search engine is as good as Google, most people still won’t use it because we despite Microsoft!

  • J U Hasan

    @Andreas – I agree with you … “Just Bing It” not only sounds bad, it sounds silly

    Most the products of Microsoft looks better but they are often crap. Just think of Vista … it’s previews were great …. wow … than it’s a history of failure?

    Hope Bing won’t disappoint us.

  • WebDoc – Fatturazione Elettronica

    I suppose “Don’t be evil” will turn in “Buy Microsoft” as Bing’s corporate motto…

    I’ve always appreciated Microsoft’s philosophy “Steal an idea and make it better”, but this time I don’t understand how Google users can turn their back and use a different search engine…

  • Rojin

    The Search Video looks interesting, but then that could be just special effects… I guess I will have to wait to try it out.

    But geez MSN I think you really need to do some serious marketing and advertising planning, I mean Bing…Bing when most people are just Going to Fling it out the Window. I guess with the next reorg over at MSN we know which department is gone!!

  • Ryan Govindan

    I tried using BING yesterday. But I feel it will grow of its own. Microsoft has taken a good initiative. The only way Microsoft can lead the search engine business is by coming up with innovative technology solutions and removing the blackbox (PageRank, QualityScore, Google Dance etc.) for a search engine savy user or search engine optimizer.

  • donner

    How do you like working at Microsoft, Ryan?

  • Josh Auriemma

    It basically has to replace Google. Because the name’s shorter, so it’s easier to say. It therefore must be better. QED.

    What are you going to buy, 5-hour Power or 6-hour Power?

    (note: this has been a joke)

  • richest indonesian

    is it great for seacrhing??

  • Ody

    Bing looks interesting.

  • Tag44

    Thanks for the information, i really eager to use that search engine.

  • Google Adwords Expert

    I hope Bing will grow a little in Europe. At the moment Google is the biggest SE(98%).

  • realTZ

    stop acting like that you have to agree that this time microsoft have made it…. this new search engine doesnt need advertisment it is capable of advertising its self…its more than wonderfull, i`v tried it and its amazing…big up Bill

  • davesnite

    i find bing to be a nuisance. Now when i want to copy or cut a word or sentence some dumb little arrow box appears and i have to wait for the normal menu to show .