Microsoft Bing Local Search Results Now Powered by Yelp

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yelp bing local agreementThis morning, Yelp announced a new business partnership with Bing and unveiled its plan to provide Bing’s local search pages with trusted user reviews and other information. According to the agreement, Yelp will be providing review snippets, photos, and other business attributes that Bing will feature prominently on the Bing Local pages. Although the Bing Local search pages will begin to be “Powered by Yelp” immediately, the company expects it to take several weeks to implement the change nationwide.

Mike Ghaffary, Yelp’s Director of Business Development, said the following of the new agreement:

“As of today, Bing’s local search experience will be powered by Yelp. Our rich review snippets, photos, business attributes, and more will be integrated into Bing’s new local business pages for relevant categories, making it easier to discover a new or notable establishment nearby.”

Mike Nichols, Bing’s General Manager, told the press that Bing is excited about the new partnership and believes it will help Bing deliver a better local product to its consumers:

“Whether it’s discovering the right restaurant, planning the evening’s entertainment, or finding local services, Yelp has emerged as a proven and trusted resource. Enabling people to do more with search involves building a spectrum of features and data that people trust, and teaming up with Yelp is another important step in helping Bing deliver great value to customers.”

At the end of May, Google rebranded the Google Place pages as Google+ Local. As part of the product overhaul, Google incorporated Zagat reviews, Google Maps data, and reviews from the Google+ social network. Microsoft’s Bing, which competes directly with the new Google+ Local, is undoubtedly hoping that the Yelp data will help them capture market share at Google’s expense.

Yelp, which is based out of San Francisco, was founded in 2004 and has approximately 27 million local reviews. In addition to the Bing deal, the company reached an agreement earlier this week to provide Apple’s Siri voice-assistant with local merchant data.

Sources Include: Yelp & PR Newswire
Image Credit: Yelp

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO),... Read Full Bio
David Angotti
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  • Mark Weyland

    This is going to be one useful collaboration, I’m sure about that. With Yelp providing dedicated search-related services, Bing will be now able to fuel its local search and marketing efforts. Besides being able to deliver better localized services to its customers, Bing will certainly be able to boost its digital presence to a good extent. This collaboration has been carefully conceived and executed. The Yelp data that Bing will now be able to leverage will help it to effectively compete with its prominent counterparts. Let’s just wait and watch how this arrangement works out!

  • Michael Logan

    This is another set of major moves by Bing to compete with Google. Super Data Alliances are being formed and companies are slowly picking what sides they are on. However, I think Google’s withholding their joker card and it all ties to their purchase of Motorola Mobility. While Apple has made the move to compete in the local search space, I presume Google is tightening up their final touches on a Google Phone from a hardware standpoint, with all of their digital properties aligned and completely configured on the phone.

    If the Zagat purchase by Google allows them to build out Zagat to all the other Verticals of business Yelp reaches, I think Google’s overall branding will bolster Zagat enough so their don’t appear “outdated” in the review monitoring space.

  • Matthew Green

    This is very interesting that Bing is teaming up with Yelp. Although I do see a lot of people using the Yelp app on their iphone. I wonder if that has something to do with it? That could help bing gain more users as long as yelp advertises back to Bing.