Matt Cutts Tips for Updating News Articles

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Matt Cutts, head of the Google Webspam team, fields a great question about how to handle developing news.

“If I have a developing news story, should I keep updating the same page, or create a new one when the content changes?” – kate, US

He offers up some great reasons for adding updates to the same page rather than starting a new post.  Help your readers find all of the information on your hot and developing stories with these great tips from THE Google Webmaster.

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Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and... Read Full Bio
Michelle Stinson Ross
Michelle Stinson Ross
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