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Matt Cutts Tips for Updating News Articles

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Matt Cutts Tips for Updating News Articles

Matt Cutts, head of the Google Webspam team, fields a great question about how to handle developing news.

“If I have a developing news story, should I keep updating the same page, or create a new one when the content changes?” – kate, US

He offers up some great reasons for adding updates to the same page rather than starting a new post.  Help your readers find all of the information on your hot and developing stories with these great tips from THE Google Webmaster.

Michelle Stinson Ross

Michelle Stinson Ross

VP Marketing & Sales at Gruen Agency

Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked ... [Read full bio]