Matt Cutts, head of the Google Webspam team, fields a great question about how to handle developing news.
“If I have a developing news story, should I keep updating the same page, or create a new one when the content changes?” – kate, US
He offers up some great reasons for adding updates to the same page rather than starting a new post. Help your readers find all of the information on your hot and developing stories with these great tips from THE Google Webmaster.
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Web Dev SEO
