Matt Cutts Explains If You Can Use Multiple Breadcrumbs On A Page Without Confusing Googlebot

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Matt Cutts Explains If You Can Use Multiple Breadcrumbs On A Page Without Confusing Googlebot

Matt Cutts, Google’s head of search spam, answers a question about site structure in his latest Webmaster Help video where a user writes in to ask:

Many of my items belong to multiple categories on my eCommerce site. Can I place multiple breadcrumbs on a page? Do they confuse Googlebot? Do you properly understand the logical site structure of my site?

If you use breadcrumbs Google currently picks the first one, so Matt recommends to do your best to get all pages arranged in the right hierarchy.

However, if an item does belong to multiple categories, Matt says it is possible to have multiple breadcrumbs on a single page. It some circumstances having multiple breadcrumbs actually helps Googlebot understand more about your site.

Matt says not to worry if you don’t use multiple breadcrumbs because most people don’t. It’s normal to have only one set of breadcrumbs, and Matt actually says they “encourage” it.

If your page hierarchy is already set up to have pages belonging to multiple categories, Matt says it doesn’t hurt to have those other sets of breadcrumbs on the page. Google will take the first one and use the others as a way to gain a deeper understanding of your site.

To hear Matt’s full response in his own words, please see the video below:

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
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  • Chery Schmidt

    Hey Matt, I have seen Matt Cutts a few times before on video and he always seems to kow what he is talking about, Now this question about bread crumbs HUM I was interested to find out more.

    I read a blog the other day where it stated to only have one category per post, do you know if this is what he is referring to. I have always used at least two.

    And if this is the case which it doesn’t sound like it though, do I need to go in and reset them all for just one?

    HUM this is all confusing but I am getting it slow but sure.. Thanks for the great article and video.. Chery :))

    P.S. I did find your blog VIA Kingged,com where I also left you a comment and kingged

  • Ashutosh

    I am wondering/left worried whether it will start looking as an attempt to keyword stuffing to the Google. ๐Ÿ™‚ Better use iframe where one want to add something useful to user and keep Google’s nose out of it. To avoid penalty for it. JK ๐Ÿ˜›