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#MarketingNerds with Marla Johnson: Finding Your Audience

On this episode of Marketing Nerds, I was joined by Marla Johnson, the CEO of Aristotle. We had a great conversation about how to find and target your audience with content they actually want to interact with.  I really enjoyed talking with Marla, and she had a lot of great information and tools to share.

Here are few topics we talked about: shutterstock_228157618

  • The biggest misconceptions marketers have when they are trying to define their audience.
  • Why buyer or users personas are actually  useful.
  • How an increase in mobile usage has decreased user patience – and what that means for marketers.
  • How mobile apps are changing the way internet users find the data

Tool Marla Mentioned

During the podcast, Marla mentioned a few tools you might find useful. Here they are:

Searchmetrics: Use this tool to build a data-driven content and SEO strategy.

Tableau: This tool will help you track and find and visualize data.

Qualtrics: Use this tool to survey your customers and see where your business can improve.

To Listen to Marketing Nerds with Marla Johnson:


Think you have what it takes to be a Marketing Nerd? If so, message Kelsey Jones on Twitter, or email her at kelsey [at]

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!


Featured Illustration Created by Paulo Bobita.

In Post Image: f9Photos | Shutterstock

Category SEJ Show
Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ...

#MarketingNerds with Marla Johnson: Finding Your Audience

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