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#MarketingNerds Freelancers Forum: Should You Specialize?

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#MarketingNerds Freelancers Forum: Should You Specialize?

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

In this fifth episode of Freelancers Forum for Marketing Nerds, SEJ’s Kelsey Jones and Danielle Antosz talk about whether or not you should specialize your freelance services. They also share their experiences and how specializing in one specific industry or skill can help or hurt your goals.

A few topics covered in this episode include:

#MarketingNerds: Should You Specialize? | SEJ

  • Two ways to specialize: Specializing the services you could offer or specializing the industry you’d like to serve
  • The upside and downside of having a specialty in freelancing
  • The importance of building trust with your clients when specializing your freelance services
  • What you should do to be on top of your freelance game
  • Factors to consider when finding a specialization

To listen to Marketing Nerds with Danielle Antosz and Kelsey Jones:

Think you have what it takes to be a Marketing Nerd? If so, message Kelsey Jones on Twitter, or email her at kelsey [at]

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!


Image Credits

Featured Image: Image by Paulo Bobita
In-post Photo: GaudiLab/


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Aki Libo-on

Aki is a content strategist, marketing consultant, and former assistant editor of SEJ. When not at work, she is busy ... [Read full bio]

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