As an Internet marketing consultant I get to work with a variety of individuals and businesses on all different levels when it comes to the Internet. Some have dabbled online but most are completely new to the Internet marketing world.
A question that I get a lot is this: How can I get to the first page of Google? I would say that is a fairly common question that a lot of SEOs get.
I have been putting a lot of thought into this lately about the different ways you can increase your rankings on the SERPs but also get your business in front of the Internet users that are search for product or services that are within your genre.
When it comes to marketing your website, there is no right or wrong way to do it. If you know the principles and you have set goals for your business then you can most definitely get the rankings you want.
Something I have every client consider is the path they want to take. Do they want the traffic now or do they want to build the links, get indexed and get into the organic search results. More often than not, it is a time vs. money issue. If time is the issue, PPC is a great way to start because you can get the traffic almost instantly. If it’s the money, marketing your site organically is the way to go. Either way, I always recommend both marketing methods because PPC gives you the traffic you need in order to test your website and get your conversion rate where it needs to be. Optimizing your site and building links is necessary for the long term.
When you are marketing your website, consistency is the key. You can’t spend your first week submitting to directories, writing articles and blog posts and then just stop marketing altogether and expect your site to get ranked or keep your current rankings. It doesn’t work that way. The search engines are always changing their algorithm so it is important to keep up with the changes and continue to improve both the on-site and off-site aspects.
There is no right or wrong way to market your site, it’s all about spending the time and consistently putting in the effort that will make the difference in the end.