Why Are So Many People Drinking the Clinkle Kool-Aid?

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Have you heard of a startup called Clinkle? Don’t be ashamed if you haven’t. Up until this morning, I hadn’t heard of Clinkle either. But, it’s getting a lot of buzz. Normally, this is expected for any new and exciting startup. What makes Clinkle unique, however, is that no one is exactly sure what it does. But, that hasn’t stopped some high profile players from investing in the startup.

Alright. That’s not entirely truthfully. We do know that Clinkle is a mobile payments startup based out of Palo Alto. It was founded by 22-year-old Lucas Duplan and has already been backed by Accel Partners, Andreessen Horowitz, Intel, Intuit, PayPal co-founder Peter Thiel, Qualcomm co-founder Andrew Viterbi, VMWare co-founders Diane Greene and Mendel Rosenblum, Venrock Associates founding partner Peter Crisp, and Salesforce founder and CEO Mark Benioff. As if that wasn’t impressive enough, it was announced that Virgin Group founder Sir Richard Branson has joined the party.

But, wait. It gets bigger. Duplan has already raised $25 million in seed funding and has roughly 100,000 people signed up to download the app.

Duplan has achieved all this without unveiling the details of his service. It’s a secret, or something mysterious like that. In fact, Duplan recently stated that “We really want to make sure we test everything before we start hyping it,” in response to what exactly his payments app does. While it’s believed that the app will be a mobile wallet that won’t require hardware on the phone (i.e. no NFC chip), there’s some other tech wizardry that makes Clinkle revolutionary, supposedly.

Even though Duplan claims that he’s not “hyping” his product, he totally is. It’s generating some major hype. And, they just released an almost 2-minute long clip where the only thing that happens is people’s body parts start disappearing.

After a little bit of research, we’ve come up with the following conclusions.

1. Lucas Duplan has created something so revolutionary that some of the most respected investors and tech luminaries are chomping at the bit to get in on the ground floor. It’s such a genius product that it can’t be revealed yet, because our minds aren’t capable of handling such a life-altering app and our heads would collectively explode. Instead, we have to be eased into the awesomeness of Clinkle.

2. Duplan has a great idea, but he can’t make it a reality. So, he generates some buzz to entice prospective investors, and developers, to make his idea a reality.

3. Lucas Duplan is a 21st Century snake oil salesman. Actually, he could be the greatest snake oil salesman of all-time.

If you know anything about Clinkle, please drop us a comment. We really want to know why so many people are buying into this mysterious startup. And, do you plan on signing up, you know, just to find out what all the fuss is about?

Albert Costill
Albert Costill is a co-founder of evolvor.com and a freelance writer who has written for brands like ForRent.com and Search Engine Journal. When he’s not... Read Full Bio
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  • Chad Harris

    Ok- I watched the video- smart marketing and I am sure the idea behind it wants you to share – matt cutts will like the idea with user generated sharing other than that- who knows.

  • The crest

    I was laughing when I read your point 2 and 3. Curiosity are human’s nature thus it generates such a major hype especially with some famous names in the “party” and with a $25mil figure for a startup. Clinkle or not, we shall see if it really clinks when announced officially. Nevertheless, I do agree it is a smart marketing plan for a startup!

  • Clinkle Hopper

    I know what Clinkle does. The product is available in the iOS App Store and the Google Play store.

    See the screenshots and videos here:

  • Norm

    Whatever it is, what I do know about it is, it should not be named Clinkle. 😉

  • James H.

    If you ask me, it seems he’s trying to create a whole new basis of monetary value much like Bitcoin, not just an app. A digital currency that’ll become the world’s new object of trade. In other words, something that’ll entirely replace paper dollars and coins. I guess that’s why so many banks are backing up his project. I suppose he’s ultimately planning to have our smartphones be able to transfer money through an S-Beam like feature no matter where we are in the world. If we have U.S. dollars and we’re in Germany, Crinkle will automatically convert that payment into the acceptable form of the Euro. Sounds pretty neat to me! Thanks for sharing this! I’m looking forward to finding out what Crinkle will be able to do.