The good thing when you’re into the search engine business and you’re up against only two competitors is that you can do away with copying their site’s format. And it looks like, that’s just what the Live Search team is doing when they redesigned the Live Search site.
The Live Search blog highlighted the changes on their site with the following changes :
Search box near results The new Live Search header and search box is slimmed down from a heavy piece of UI into sleeker, simpler elements. Bringing the search box into alignment with the results and into the body moves it closer to where users are looking and flattens out the visual bumps between it and the results.
Room to breathe on the page Something else you’ll see on a large screen (lucky you!) is our centered, fixed-width page, allowing for a more thoughtful, predictable experience as richer search content and wider screens become the norm.
Crisp, clean type We’ve also made changes to our color and typography. Our decision to use Arial and the new color palette was based not only on our desire to improve readability and consistency, but also on rounds of testing to find the right combination.
Intuitive video search For our new video search experience, the team focused on activities and behaviors that make video search different. We focused on simplicity — cutting irrelevant pixels and text — and power — investing in enhanced preview for video — both of which contribute to the overall simple, yet powerful experience.
Health results integrated from many sources You’ll see in health search that we’ve created a way for users to pull together health information from many different sources, digestible all in one place.
This is how the new Live Search results page looks like with its new color palette and typography:
And this is how Google Search results page looks like:
They look more the same now, dont’ they? Although, I would have to admit, Live Search looks uncluttered and cleaner especially the heading part. But I still love Google search though, for the simple reason that it gives SEJ as the no. 8 result for the keywords “search engine news”. While Live Search displays it somewhere in the second page and it’s not even SEJ’s main URL.