Linkedin Leverages Twitter for Brand Tracking
What happens when you take a high quality social network of business professionals and merge functionality with the ‘it’ factor of Twitter? Linkedin answers the call for corporate brand monitoring with ‘Company Buzz’, a module that integrates tweets about your companies (past and present) into your Linkedin homepage.
Here’s Linkedin’s Official Statement on Company Buzz
Every second thousands of people are sending out messages about topics and companies through twitter. Company Buzz lets you tap into this information flow to find relevant trends and comments about your company. Install the application and instantly see what people are saying.
- Customize: Modify the topics and add new ones to watch
- Historical Data: See historical charts to track buzz over time
- Trends: Get the top words associated with your topic and quickly drill into see related tweets
Is Company Buzz Revolutionary?
Probably not, given that many twitter monitoring tools already exist, so in many ways nothing novel is being added to Linkedin’s functionality. That said, the adoption of twitter’s real time conversations into a business social network is a first from my knowledge, and is a good addition to those who are neither interested nor know about leveraging Twitter’s brand tracking capabilities.
Check out Company Buzz and add it to your Linkedin Profile.
Dev Basu is a regular contributor to Search Engine Journal and a Toronto SEO consultant. He blogs about online marketing for small businesses, search marketing, and all matters in local seo and social media. Catch up with him at his blog, twitter, or connect on Linkedin.