So, Yahoo has officially announced the appointment of Ms. Carol Bartz as the new CEO filling up the slot vacated by Jerry Yang. And as expected, Yahoo President Sue Decker has resigned from her post. Ms. Decker. So, now another transition period for Yahoo begins.
Yahoo Board Chairman Ray Bostock is very pleased with Bartz acceptance of the CEO post.
“We are very excited to have Carol Bartz leading Yahoo! into its next era of growth. She is the exact combination of seasoned technology executive and savvy leader that the Board was looking for, and we are thrilled to have attracted such a world-class talent to Yahoo!. She is admired in the Valley as well as on Wall Street for her deep management expertise, strong customer orientation, excellent people skills, and firm understanding of the challenges facing our industry. Carol meets all of the criteria we set for the search and is the only person to whom we offered the job. “
And the Yahoo Board wishes that Bartz’ appointment would help Yahoo get back on track in all its business activities, that includes primarily a struggling search engine and a not-so-well performing search advertising program.
As for her acceptance statement, Ms. Bartz has this to say:
“Yahoo! is a powerful global brand with a great collection of assets, strong technology, and enormously talented employees. The Company has accomplished a great deal in its relatively short history and I look forward to working together to take it to the next level.”
Given this goal, Ms. Bartz certainly need to work extra hard to bring Yahoo to the next level. But before she does that, what she needs to do first is to straighten up Yahoo’s current position in the industry race. Yahoo has been buckling down and almost had a great fall. From the way I see it, it hasn’t risen from that slumber yet. So before Ms. Bartz think of bringing Yahoo to the next level, she might as well think of Yahoo’s current situation first. Roy Bostock said it clearly in his statement,
“The Board is united in its view that her energetic and decisive leadership style, coupled with a proven track record of driving growth, operational excellence and shareholder value, is exactly what Yahoo! needs to get back on a path toward achieving its full potential.”