With 54 million users to boot and a steady stream of real-time and content-sharing information generated through billions of tweets. It is no wonder that Twitter has been eyed by both Google and Microsoft. For its part, Twitter has been pretty elusive and up until now is standing on its own.
But then, it seems like that was yesterday, as there are reports saying that Twitter is actually in advanced talks with Microsoft and Google separately over a possible data-mining deals with either of the two rival search engines.
Citing sources familiar to the situation, Kara Swisher wrote that whoever gets Twitter’s partnership nod, that company will license a full feed from Twitter that could be integrated to its search results pages.
Microsoft’s Bing was able to give us a sample of how Twitter can be integrated to its search results. And if Microsoft and Twitter agreed on partnership that could how things will be once Bing and Twitter are integrated.
Even if Google gets TWitter’s nod, Google might implement the same thing as this could probably be the most practical way of integrating Twitter’s real-time content stream into any search engine.
But then, would search engine users be pleased about this? I mean, are all of the Twitter’s gazilion of real-time tweets are really useful, relevant and credible source of information? Wouldn’t the influx of Twiter tweets on SERPs create noise and mess rather than provide a more meaningful search result?
On the business side of things, Twitter and whoever gets to be its partner will both benefit from an integration. Twitter needs a larger platform to carry out its search feature while Google or Microsoft needs the Twitter stream of content.
So, who do you think will most likely get a partnership deal with Twitter?