Is HTML5 a New Battleground for Browsers?

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While HTML5 on mobile phones is becoming more and more important, the reality of the day is that HTML5 features can be most useful on PCs. Chitika Insights latest report investigates the current market penetration of HTML5 across all PC-specific browser platforms. The number of PC users was determined from a sample of hundreds of millions of impressions from the Chitika network, using browser versions that supported the many HTML5 features.

The core aim of the software language has been to improve support for the latest multimedia, while keeping the code simple enough for both computers and humans to easily access it. We picked 5 features of HTML5 that will be most noticeable to the average user on the web – Canvas, Geolocation, Web Graphics Library, Audio and Video. Together, they allow for richer audio, more realistic 2D images and 3D videos without the need for additional plug-ins. Lastly, as HTML5 is open-source, developers and multimedia enthusiasts can always contribute to the evolving standard.

Among PC users only, Google Chrome leads the market in the adoption rate: 99% of its users are on versions that support all five of the major HTML5 features. Apple Safari and Mozilla Firefox are a close second and third place, respectively. Safari and Firefox fall short only in their support for WebGL – 61% and 75% of their users are compatible versions. As net analysts are accustomed to seeing, Internet Explorer continues to lag well behind, with only 26% of their users are on HTML5 supported browsers.

The active support for HTML5 hints at the brewing market share battle between browsers. None of them want to lose out in supporting promising future technology. Lastly, the data is further evidence of the importance of auto-update features in Chrome and Firefox. It will help less tech-savvy users to be on top of today’s technology without much effort on their part. To their credit, Microsoft declared that future Internet Explorer versions will support HTML5.

Chime in with your comments on HTML5, the brewing browser battle and MSIE.

Gabe Donnini
Gabe Donnini is a Data Solutions Engineer at Chitika and a lead author for reports by Chitika Insights, the research arm the online ad service.... Read Full Bio
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