Is Facebook Prepping Up Something Against Google Analytics

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If you are maintaining a Facebook page, you might have received an email from Facebook containing a summary of the activities that happened in the past on your Facebook pages. This started last week, and a couple of hours ago I received another email again.  While the page analytics contain just some basic data about your page’s activities, its interesting to know that Facebook actually compiles all these activities. And makes you think whether this might be the start of a bigger traffic analytics product.

Well, Nick of All Facebook thinks so when he noticed that Facebook’s latest Javascript libraries suggest that Facebook might be preparing to roll out Insights beyond Facebook and this might be discussed during the f8 conference happening in San Francisco.

Using the following  API call developers will be able to track various types of event, says O’Neill.

FB.Insights.impression(
{
api_key: 'YOUR_API_KEY',
lid: 'EVENT_TYPE'
} );

What remains a mystery though is whether this will be integrated in individual websites or will be a part of an enhanced “Like” feature in Facebook.

Is Facebook planning to launch a new product that will compete with Google Analytics? Something that would go beyond what Facebook Insights being use to track activities on Facebook Fan Pages, perhaps? We might know soon.

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
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  • http://www.neodown.net/ Neodown Directory

    Yes is true.

  • http://www.adrianeden.com/ Adrian Eden

    I hope we do see this service.

  • http://www.joelle.de/ joe ekine

    It's nice to see some facebook analytics coming along. 🙂

  • http://socialmediachannel.blogspot.com/ Social Media Channel

    I hope that, too

  • http://bamboofloor.sumasu.com/ Ameer

    Do you referering to Fan page?..I don't have FB page yet..just a group..thanks for the info..later want to start FB page

  • http://www.theindianseo.com/ Sharma Infoway

    Nice! But i am also didn't received any message from FB yet.

  • http://www.seonoobie.com/ Maciej

    I wouldn't be shocked if they tried this. They are still a very sleeper website. All it takes is for Facebook to make some new roll outs and they will put a dent into the industry. I am still waiting for Facebook music. That will be the last nail in the coffin for MySpace.

  • http://www.webheadinteractive.com/ Tampa SEO

    I hope Facebook ups their analytics. However, I wonder if the new “analytics” will be like the existing FanPage analytics- only available for high volume.

  • http://www.seonoobie.com/ Maciej

    I wouldn't be shocked if they tried this. They are still a very sleeper website. All it takes is for Facebook to make some new roll outs and they will put a dent into the industry. I am still waiting for Facebook music. That will be the last nail in the coffin for MySpace.

  • http://www.webheadinteractive.com/ Tampa SEO

    I hope Facebook ups their analytics. However, I wonder if the new “analytics” will be like the existing FanPage analytics- only available for high volume.