Interview From #SESSF: Veteran SEO Bob Charlton On How To Recover From Penguin

SMS Text

Screen Shot 2013-09-26 at 12.54.35 PM

In an interview conducted at SES 2013 in San Francisco, Bob Charlton, an SEO professional since 1997, details the steps you can take to recover if your website has been hit by Google’s Penguin updates.

I began the interview by asking Bob what he likes about the Penguin updates and what are some of the changes he has noticed since Google began rolling them out. Hear Bob’s answer in the video below:

Here are some key takeaways from the video:

  • A lot of lower quality sites have been disappearing since the introduction of Penguin.
  • If you have been hit by Penguin, take an honest look at the links pointing to your site and how you have built them.
  • Disavow any “artificial” links pointing to your site and keep only the good quality, natural links.
  • If all you have pointing to your site are unnatural links you may have no choice but to start over on a new domain.

If you have any questions after watching the video, for either myself or Bob, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from #SESSF 2013.


John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to... Read Full Bio
John Rampton
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • looks like an short, but very informative interview. Thanks for sharing with us.


  • Yes he is absolutely right and given correct way to help the SEO,s.

  • I can’t help but wonder what is the ‘collateral damage’ of all this? Not just to ‘spammy’ affiliate web masters, but to the Fortune 500, the Wilshire 5000 — who’s affiliate program revenues were also decimated in a single day by Penguin’s initial release.

    Two years back, I single-handedly sent nearly 2 Million in Gross Sales to Amazon – not to mention major corporations umbrella’d under Commission Junction and LinkShare. Now, 90% of that revenue flow to them was successfully killed by Penguin. And let’s not forget the rest of the damage to the smaller economy of hundreds of thousands of entrepreneurial web masters who were paying their rent or mortgage, buying new cars, feeding their families, investing in their retirements, spending in their local economies with their ‘Six-Figure Push-Button Internet Riches’

    Folks like me WERE, in fact ‘pulling ourselves up by our bootstraps’ in a struggling economic recovery. Our affiliate sales did, in fact prove our sites fulfilled the Search Intent of the visitor and led them to purchase products they wanted and needed, simple as that. Google decimated and destroyed a very thriving and vital sub-economy and the collateral damage is far deeper and broader than anyone seems willing to talk about. Punishing the affiliate also damaged the revenues of countless corporations as well.

  • great photo john 🙂