Looking through my analytics in Google, I begin realizing that I am receiving traffic from other countries around the globe. This led me to think is there a way one could in fact improve their non-US Google rankings? What if your product is something that U.S as well as individuals all over the globe could benefit from. So is there a way to improve your rankings and how would one go about doing this. Below are a few things to consider when trying reaching Global Google!
If your server is in fact hosted in different countries, you will in fact benefit from gaining organic traffic from those other areas outside the US, but doing this can hurt your rankings in the U.S. One must really think how important it is for their product or service to go global as you don’t want to affect the main market, being the United States. When considering this, one must weigh their options as SEO is all about the puzzle pieces all coming together. Every little but helps, but not the end of the world if it cannot be exactly one particular way.
This is also another thing to consider when trying improving non U.S rankings, it’s also best getting domains that are situated in those countries. These are for example .co.uk, .fr, .de. Having these global domain name extensions can benefit the user. A site that has not only a .com site, but also another domain extension, can in fact improve your rankings. For example, TechCrunch has two domains, one that is U.S based and the other is UK based.
Language seems like an obvious indication of how one would improve their non U.S search rankings. Not only is it language but also how to spell things differently. Spelling this differently can also affect your rankings. For example, the UK and the US tend to have different variations of words, and this will be something search engines look at.
Since a large part of SEO is in fact link building, this is one thing to consider when considering where you would like to rank in search engines outside of the U.S. Inbound links do have an effect on your ranking, so if in fact you want to rank for non U.S search engines, then it would be best to have the those links be outside the U.S too.
On Page Factors:
Some on page factors one can consider when trying to reach globally is your contact information like phone numbers addresses with specific locations have a factor when wanting to rank for non U.S rankings
Subscribe to SEJ
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!