How to Improve Non-US Search Rankings

SMS Text

Looking through my analytics in Google, I begin realizing that I am receiving traffic from other countries around the globe. This led me to think is there a way one could in fact improve their non-US Google rankings? What if your product is something that U.S as well as individuals all over the globe could benefit from. So is there a way to improve your rankings and how would one go about doing this. Below are a few things to consider when trying reaching Global Google!


If your server is in fact hosted in different countries, you will in fact benefit from gaining organic traffic from those other areas outside the US, but doing this can hurt your rankings in the U.S. One must really think how important it is for their product or service to go global as you don’t want to affect the main market, being the United States. When considering this, one must weigh their options as SEO is all about the puzzle pieces all coming together. Every little but helps, but not the end of the world if it cannot be exactly one particular way.

Domain Names:

This is also another thing to consider when trying improving non U.S rankings, it’s also best getting domains that are situated in those countries. These are for example, .fr, .de. Having these global domain name extensions can benefit the user. A site that has not only a .com site, but also another domain extension, can in fact improve your rankings. For example, TechCrunch has two domains, one that is U.S based and the other is UK based.


Language seems like an obvious indication of how one would improve their non U.S search rankings. Not only is it language but also how to spell things differently. Spelling this differently can also affect your rankings. For example, the UK and the US tend to have different variations of words, and this will be something search engines look at.


Since a large part of SEO is in fact link building, this is one thing to consider when considering where you would like to rank in search engines outside of the U.S. Inbound links do have an effect on your ranking, so if in fact you want to rank for non U.S search engines, then it would be best to have the those links be outside the U.S too.

On Page Factors:

Some on page factors one can consider when trying to reach globally is your contact information like phone numbers addresses with specific locations have a factor when wanting to rank for non U.S rankings

Victoria Edwards
Victoria Edwards has been working in SEO and Social Media for eight years and currently works for GuideWell, a health and wellness e-commerce startup, based... Read Full Bio
Victoria Edwards
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • Eduard Blacquière

    Last November I attended an interesting session about International SEO at SMX London.

    I wrote an extensive summary about the session, including the presentations with a lot of key take-aways on stuff like sub domains vs. sub folders, hosting location, TLD, etc.:

  • Victoria

    Thanks so much Eduard:) I look forward to reading your link:)

  • Alysson

    I’m glad you pointed out the issue of spelling, Victoria. While we in the US refer to SEO as “Search Engine Optimization”, those in the UK would refer to it as “Search Engine Optimisation”.

    These variations are important to consider if you’re attempting to target an audience outside the US. Certainly some food for thought!

  • Victoria

    Yes Alysson, being from the UK often wondered how my spelling would affect my U.S SEO efforts.

  • Ant Wakefield

    Hi Victoria,

    I have a number of niche sites in Australia (, however they are hosted in the US. I still receive position 1 rankings for some decent two word phrases in Australia, + i get around 35% US traffic as well.


  • Match

    I loved this article. It is very helpful and has lots of good tips! Thanks and greetings!

  • SEObetty

    Great insights, Victoria. Thanks!!

    The next step after ranking well on non-U.S. engines is to make sure the site itself is appealing to your non-U.S. target audience.

    Even if you’ve got a good translation and/or the right spelling, having U.S.-only ads or offers on your site is a sure way to quickly turn off prospects who originally were interested in your company.

  • aashin

    am aashin mailing frm india i will beet google with in 2 years now we are in mothers woomp
    thank you
    universal professional research origination(UPRO)
    OUR MARKETING TEAM hyperlink group India good eve

  • Janine

    We receive a lot of traffic from non-U.S. sites because our website is available in both English and Spanish, even though we haven’t done much optimization on the Spanish pages. Having content in Spanish makes our company easier to find when people are performing a search.

  • aag

    It is very helpful and has lots of good tips! Thanks and greetings!