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Insights from #SEJSummit Chicago Speakers

Our speakers at the Chicago SEJ Summit, happening this Thursday (July 23), bring a breadth of information that covers so many areas of SEO, mobile, content, and more. We’ve compiled a few of their best insights in anticipation for the conference.

There’s still time to join us at our Chicago SEO conference this week, which gives you actionable takeaways you can take to work the next day.


“With the expansion of digital tracking systems and more insight into individuals at the device level, the search industry has evolved to be a viable direct marketing channel, allowing you to address your customers as individuals at scale.” -Akin Tosyali, Grainger


“We {SEOs} work in a very complicated environment… we SEOs need to do a better job tracking and reporting back in terms that the c-suite understands.” -Allison Fabella, CareerBuilder


“Be a resource when possible. Don’t assign news value to something that lacks it, but don’t ignore something just because it’s only worth two lines instead of 750 words.” -Amy Vernon



“In order for you to accomplish any of your content marketing goals (build brand awareness, generate goodwill/warm fuzzy feelings toward your brand, bait some links, or help beef up your own site’s content), you HAVE to use some SEO. You can’t not.” -Carolyn Shelby, TRONC (formally Tribune Publishing)


“If you’re just getting into content, it’s unlikely you’ll be able to immediately outrank the brands who’ve been doing this a while on the primary keywords. Dive deeper into your product offerings and try to get as specific as possible with your content so you can narrow the competition gap.” -Erin Everhart, The Home Depot


“The expectation is that content should load super fast and be easy to explore… Accelerated Mobile Pages are web pages designed to load instantaneously– they are a step towards a better mobile web for all.” -Gary Illyes, Google


“There is no one bar for quality, and Google can’t define what quality means for your site. Only someone who understands where opportunity lies by understanding the business and IT challenges can know how to impact quality.” -John Curtis, Walgreens


“Preparation and planning is fundamental to success, without a clear plan teams are ineffective. You need preparation to help move your organization in a positive SEO direction.” -Jordan Koene, Searchmetrics


“Don’t be so quick to discredit the little things, because even the smallest seemingly inconsequential ones can be extremely powerful en masse.” -Ryan Jones, SapientNitro

Want to learn more from these speakers? Attend our SEJ Summit Chicago SEO conference this Thursday!

Can’t attend our Chicago event? Come to SEJ Summit NYC, happening November 2nd, 2016. Announced speakers so far include Google’s Maile Ohye & John Brown, and ClassPass’ Joanna Lord!


Image Credits

Featured Image: Image by Paulo Bobita
All in-post Photos by Paulo Bobita

Category SEO
Kelsey Jones Marketing Consultant, Owner at Six Stories & StoryShout

Kelsey Jones is a marketing consultant, writer, and owner of and Kelsey has been in digital marketing since ...

Insights from #SEJSummit Chicago Speakers

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