If You Tweet In A Forest… Blah Blah Blah No One Cares

SMS Text

According to a new study, no one really cares what you’re tweeting.* … #wtvr

Of course, it didn’t really take a study of 1.2 billion tweets to find that out, though at least now we know just how much people don’t care!

No, it didn’t take a study because if you just use Twitter, you’d know it intuitively.

And if you speak to Twitter advertising networks, they’ll admit that their CTRs are terribly low (far below 1%). (Ditto Wayne Liew’s data.) In fact, here’s some campaign data of mine from Ad.ly.

Ad.ly CTR and CPC stats averaging about 0.1% CTR

And similarly, other people like Leo Laporte notice that Twitter is really about … wait for it … ME!

Not you…

Not being social…

It’s about me! @Reply me? W000h00000! DM me? Yessss!

Ok, I’m exaggerating.

But it’s a lot easier to just focus on who’s paying attention to you than to go out of your way to pay attention to others (except for news, humour and other tweets with really engaging material, because those feed our reward systems similarly to the attention given us by @replies and DMs.

So what?

Well, for everyone using social media to [officially] you know… be social… you may need to measure the strength of your relationships.

My best guess is that the most effective way to measure the strength of your relationships is something like TwitterBFFs.

Or maybe using friendfeed.

Maybe with the help of lists, as Wayne mentions.

Maybe your friendly neighbourhood HR manager might help out.

And why would you measure the strength of these relationships?

Because what gets measured… gets managed.

*(According to another study**, Wired paraphrased the study in roughly its entirety, adding no unique new value and sold ads on those pageviews. That’s l4me aggregation. Aggregation post via Quebec tech journalist @mcken.)

** Really my own unscientific observation from, y’know… reading the piece.

Gab Goldenberg

Gab Goldenberg

What would 20% more sales be worth to you in dollars? What would that extra revenue mean for you and the company? Get a proposal for increasing your conversion rate at ConversionRateOptimization.co
My conversion rate optimization wins include a 7500% increase in landing page conversions for an email newsletter; a 300% increase in free trial signup conversion rate for a SaaS service and a doubling of ecommerce add to cart rates.
Gab Goldenberg
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • lvstrickland

    I would have to agree. Makes you wonder if paid tweet is worth it for any reason.

    • http://seoroi.com Gab

      Sure, for the traffic. Same as other ads. Depends on your budget and goals though, of course.

  • http://www.livyahyarnblog.com sriga

    The CTR's don't look especially low to me. I advertise on Google and on Facebook and the numbers that you listed look a lot like my numbers. But to be honest I am not so familiar with how twitter works anyway. Thanks for the post Gab.

    • http://seoroi.com Gab

      Sriga – the CTRs may not be low relative to Facebook, but at the time, I was paying per tweet. Now, ad.ly has created an option to pay CPC. Sponsored Tweets already offered that.

  • http://www.guestbloggingsite.com Tony

    Twitter is already overrun by marketers and advertisers… Facebook is next!
    When twitter launched people made serious money from advertising in twitter… Now that train is gone, people are already saying that Facebook is the next “BIG” thing and will pass Google soon… Don't think that will happen, but twitter is really history.
    If i were to read the tweets people are tweeting in one day… it would take me eternity!

    • http://twitter.com/GabGoldenberg Gab Goldenberg

      I used to believe forecasts like these. Then I saw people continue to be successful despite the naysayers.

  • http://www.bigjobsboard.com Steve Jobs

    I also got low CTR on my own tweets but got some traffic from other twitter services. Well I guess I didn’t have setup my Twitter account well and got some followers which does not necessarily want my tweet but only wants me to follow them too.

  • Ken

    If you are looking only at CTR, the numbers are low. Sriga, you might look into improving either your ad content or response incentive.

  • http://www.mazakaro.com Rahul @ MazaKaro

    it's right that twitter is not the way it used to be for those who are profiting and getting money by advertising , still i don't think it will be vanished one day , it's all about time it's like currency , up and down !!!!!

  • http://bthegeek.blogspot.com/ abhi

    I am not sure if twitter is good for advertising because havent used it yet but it definitely helps in creating a brand which helps in the long run for people interested in making money out of it.

  • http://www.superiorpromos.com Eddie

    You have to have patience with Twitter CTR’s. Establish your persona and online presence and make sire you have a good following that will RT for you. But overall, have patience during this process.

  • http://www.superiorpromos.com Eddie

    You have to have patience with Twitter CTR’s. Establish your persona and online presence and make sire you have a good following that will RT for you. But overall, have patience during this process.

  • http://www.superiorpromos.com Eddie

    You have to have patience with Twitter CTR’s. Establish your persona and online presence and make sire you have a good following that will RT for you. But overall, have patience during this process.

  • http://www.mostexpensivehouse.net Arun

    Yeah, I am not shocked or surprised to read your findings. I see many people mis-using this tactic already, ‘If I follow them, they will follow me’. The future may see more marketers and spammers than real people on Twitter.

  • Anonymous

    it is interesting and informative article. This has been very helpful understanding a lot of things. I’m sure a lot of other people will agree with me.www.hats-trade.com

  • http://www.facebook.com/matthewlking Matthew L King

    If Twitter is a one way street for you, you have not nurtured or possibly even created any relationships with your accounts.
    I have found a very good job due to Twitter, and also have a great group of friends/acquaintances who reply, retweet, and who I interact with daily.

    In a nutshell, you may just be doing it wrong.

  • http://www.capitalsteelbuildings.co.uk/ Commercial buildings for sale

    You are 100% right about tweets…no one really cares about your tweets unless you are their friend or they know you personally. I have 100’s of followers in twitter but i rarely get clicks from twitter. Seems like i have to work on the mutual relationship thing first.

  • http://www.yuregininsesi.com yuregininsesi

    I used to believe forecasts like these. Then I saw people continue to be successful despite the naysayers.