How to Promote Your Blog Old Content to Build Links and Traffic

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Blogging is exciting as each great published piece brings you new listeners and builds your community. But is it all about new posts? Is there any way to leverage the power of already written and published content – can it be used to build and strengthen your online presence?

Yes, this can be done, and here’s how you can do that:

1. Tweet Old Posts

Tweet Old Posts” is a genius WordPress plugin I came across just recently. It lets you automatically tweet posts from your blog archives and allows you to set the following:

  • Tweet prefix (to introduce each tweet);
  • URL shortener to use;
  • Hashtags to include in the tweet;
  • Minimum interval between tweets – allows you to determine how often the plugin will automatically choose and tweet a blog post for you.
  • Randomness interval – This is a contributing factor in minimum interval so that posts are randomly chosen and tweeted from your blog.
  • Minimum age of post to be eligible for tweet – This allows you to set how old your post should be in order to be eligible for the tweet.
  • Categories to omit from tweets – This will protect posts from the selected categories from being tweeted (Additionally you can exclude any specific posts as well).

Tweet old posts

When used properly (without spamming your followers with dozens of old and outdated Tweets daily), it can be a huge boom for your old content. I’d recommend setting it to tweet no more than once a day and exclude all “newsworthy” categories that could result in outdated Tweets.

Also getting creative in using the plugin would surely enhance it effectiveness: for example, with a niche blog (or blog category) you can create a tricky hashtag to introduce each tweet:

  • #socialmedia start up of the day {here goes the tweet};
  • #frugalrecipe of the day {here goes the tweet},
  • etc.

This way it will be interesting to your followers and will probably create a popular hashtag (and even tradition) tied to your blog.

2. Feature Old Posts (“Most Popular” and “Related Posts”)

Displaying links to previously published posts has numerous benefits:

  • Dramatically increase click-through (people who are very interested in the topic are most likely to want to read more on this);
  • Increase the crawl depth by introducing additional inter-linking;
  • Leverage your old content (you are likely to see your older posts commented, tweeted and stumbled).

I have done detailed overviews of various plugins that automatically link to your blog old posts as “Related” and “Most popular”. There’s no point in listing the tools again here.

Here are the round-ups:

Related posts

Sidebar options:

popular posts

3. Round-up Old Posts

Round-ups are great for generating additional exposure to your previously published articles. If you get a bit creative, you can make thematic round-ups for really old articles, for example:

  • “Top social media start-ups we reviewed last summer (and where they are now)”,
  • “Best frugal recipes we discovered last year”,
  • etc.

These types of round-ups will be both useful for your readers and allow you to naturally link to a bunch of your last season articles.

Now, to the good news. There’s a great plugin that lets you automatically generate roundups for you to save time!

It won’t publish the roundups automatically – it will only generate them based on the specified criteria and let you copy-paste and customize your roundups.

The features:

  1. Build the roundup or the summary post for any time span, may be week or a month or any time span(this is great if you want to round-up last year’s posts)
  2. Use (or change) the default CSS of the roundup;
  3. Select only required categories for the roundup
  4. Reorder the posts and the category headers in any order
  5. See flags for the duplicate posts (those that got included from different categories). So you can remove that post from either or the category list while generating the roundup post.


Instant roundups

Any other tips on getting exposure to your blog old posts?

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • Steve Jobs

    Many times I had seen blogs do the weekly roundups of their old posts and there are times for monthly roundups. I often browse it to check what might be interesting on their posts. I kinda like the Tweet Old Post plugin as it is done automatically

  • Kristof

    Was there a link for the Round-up Old Posts plugin?

    • annsmarty

      Oops, sorry! Just added the link

  • CharityHisle

    Great post! Thanks for sharing!

  • Mark Thompson


    Awesome post! I think this is something a lot of people forget to do, and something I personally need to work on. Blogs that have lots of awesome content, need to figure out ways to keep them accessible to the user after they go into the archive.

    Thanks for the quick tips 🙂

  • Stoyan

    Thank you, Ann, very useful

  • Rahul @ MazaKaro

    aa Yess i find this very useful , nobody has been talking about this recently !!!!!! i can see how much it is important to get new comments on old articles !!!!!!
    thank You !!!! 🙂

  • Mike Whaling

    I think this is more important than ever, especially for “pre-Like-button” posts. No matter how great the content is, any posts published prior to April of this year probably don't have many (if any) Likes yet, so they likely won't have much exposure inside Facebook without some extra promotion (provided by tools like these).

  • Llllillllyyyy

    Wow! great post man thanx for sharing with us!

  • Used Cars

    Good idea! Usually each blog is sitting on hundreds or even thousands of old posts and this way we can get added traffic and inbound links for each of them.

  • Arun

    Looks like very useful plugin to make most out of our old posts. The idea (using old posts) itself is good and you can think of plugin as a bonus that allows you to set it and forget it. Thanks for the information.

  • Tim

    Should the title read “How to promote your old blog content”?

    • Ann Smarty

      Well maybe, but in this case it’s more about “old blog” than about “old content”, so this way we change the focus, I guess

  • Anonymous

    Спасибо за информацию Очень интересная статья ,надеюсь подойдет для нового сайта

  • bryanwongyh

    wow i didn’t know about the plugin for weekly roundups. been using the top popular posts for a while already. thx for posting this up ann

  • yuregininsesi

    Good idea! Usually each blog is sitting on hundreds or even thousands of old posts and this way we can get added traffic and inbound links for each of them.

  • Etipslibrary

    Ahan nice post. I think i m missing this. I will work on this strategy . Thanks

  • Dg Yoga Ti

    I was very encouraged to find this site. I wanted to thank you for this special read. I definitely savored every little bit of it and I have you bookmarked to check out new stuff you post.