Start Free Trial
  1. SEJ
  2.  » 
  3. Tools

How to Explore Backlinks Anchor Text

How to Explore Backlinks Anchor Text

Anchor text is a major ranking factor – it is hard to manipulate (at least it is getting harder now after Google started its anti-paid-links war and got really good at spotting link schemes). Thus by exploring the anchor text of the site backlinks, you will:

  • get an idea of the competitors’ link building strategy;
  • understand what people think of your site;
  • get help with your keyword research (webmasters usually focus on their most important keywords when building links).

As usual, here is a short overview of four backlink checkers followed by the screenshots:

Continue Reading Below
Back Links
Anchor TextY E S
Linking page outbound links+inaccurate+
Nofollow highlightinaccurate++
Firefox Extension++
Sorting options+
Interfacemessed upuser-friendlysimpleuser-frindly
Set Preferences++

1. BacklinkWatch is a bit stuffed with advertisements and slow but it’s free but it will take time visiting each page linking to your site and find the anchor text.


2. Smart backlinks tool offers a handy FireFox extension and viewing options (anchor text on/off; nofollow on/off) speeding up the checking process.

Smart backlinks

3. Analyze Back Links – a very new but promising tool also allowing for a number of useful settings (anchor text being one of them). Some figures however (total backlinks, for examples) seems inaccurate (or I didn’t understand what they stand for).

Analyze Back Links

4. Link Diagnosis tool takes a lot of time but that’s worth it. The utility offers the widest variety of sorting options (anchor text is one of them) enabling you to quickly find any page you need.

Link Diagnosis


Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Topic(s) of Interest*
By clicking the "SUBSCRIBE" button, I agree and accept the content agreement and privacy policy of Search Engine Journal.

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as ... [Read full bio]

Read the Next Article
Read the Next