Writing and promoting how-to articles is one of the most effective ways to get solid links. While like any other content, it takes time and effort, the outcome is well worth it.
Let’s look at a few useful resources designed for how-to content that can help you gain links and awareness:
- Promote a good detailed step-by-step tutorial at user-generated how-to article directories. Instructables.com is a great place to host and promote tutorial on any topic. It allows for “dofollow” links and offers a few ways to get your content noticed (e.g. nominate it for some relevant competition). Ehow is another popular partially user-generated how-to article directory (but it nofollows all external links).
- Create a slide show and get it help you promote your how-to content. Slide Share allows you to host your slide shows and among other advantages, it also offers a good non-nofollow link from the user profile page. Moreover, if you embed the show to your own site, Slide Share will also automatically add a link to your site from the slide show page.
- Promote your how to videos at WonderHowTo.com which also allows to add non-nofollow links from the video page. HowCast.com is another great video how-to community (where writers and filmmakers cooperate) but it “nofollows” all external links.
- Create a how-to eBook and promote it at Scribd – it allows to post a direct “dofollow” link to your site from the user profile page as well as “Source URL” from the book info page. Scribd is something like Youtube for documents. You can download any eBook, grab an embed code to post it to your page, add books to your favorites, etc. What’s more, it will also show you some useful eBook promotion stats: how many times your book was viewed, how many time the Googlebot visited the page and also which Google searches brought visitors to your eBook page.
Any more ideas on promoting how-to content? Please share!