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How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too [Podcast]


You may think ranking and traffic are the most important aspects of SEO, but when you treat the ROI of SEO as a return on ad spend (ROAS) scenario, you’d think and write differently…

In this episode, Nicky Wake, Founder of Don’t Panic Events and The Search Awards Series, joins Loren Baker, the Founder of Search Engine Journal, to talk about how she created and grew The Search Awards to be one of the best business conferences and award shows in the world. Plus, Nicky shares her best tips and advice for people or agencies entering The Search Awards, especially for the first time.

“I just saw the incredible impact that quality search campaigns had in terms of bottom line for massive clients.”                                                                – Nicky Wake

Are you looking to benchmark yourself against the best in SEO while learning from top-ranking experts in PPC, SEO and Content Marketing? The US Search Awards could be your next big opportunity to be a part of an incredibly knowledgeable community and advance your digital marketing career.

Tune in to gain expert insight into the impact of sharing knowledge with industry competitors, along with all the unexpected, yet life-changing benefits and opportunities you’d receive by participating in The Search Awards.

You’ll also learn:

00:00 – About The Search Awards Series and why the events were created

07:28 – Challenges in starting and structuring The Search Awards

10:22 – Rules for judging & benefits of participating as a judge 

15:11 – Why award categories change each year

17:11 – NEW at The Search Awards: Feedback from judges and scoring breakdowns on your entry

20:54 – The importance of creating valuable case studies on the ROI of SEO and in-house SEO

24:39 – Top tips and advice for people submitting to The Search Awards for the first time

32:59 – Important info, deadlines, and categories of The 2021 US Search Awards

“We use the judges’ industry knowledge and intelligence to help us shape and change the categories so certain categories become obsolete every year… They are our eyes on the ground in the industry and they make sure we are still relevant, appropriate, and ethical and transparent.”                                                                 – Nicky Wake

Resources mentioned:

Learn more about The Search Awards:


Don’t Panic Events:

Interested in judging The US Search Awards? Get in touch with Nicky!

Connect with Nicky Wake:  

Nicky Wake is the Founder and Managing Director of Don’t Panic, a dynamic events agency founded in 2005 based in Ramsbottom, Greater Manchester, UK but working worldwide. She’s also the Founder of the US and UK Search Awards, which recognizes, rewards and celebrates the very best in PPC, SEO and Content Marketing across the United States, United Kingdom, Europe, Canada, and the rest of the globe.

Connect with her on LinkedIn: 

Connect with Loren Baker:

Follow him on Twitter:

Connect with him on LinkedIn:

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Category SEJ Show
SEJ STAFF Brent Csutoras Managing Partner / Owner at Search Engine Journal

Managing Partner / Owner at Search Engine Journal with over 18 years experience in Digital Marketing, specializing in Reddit, Search ...

How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too [Podcast]

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