How long does it take to achieve targeted rankings in Google? That’s probably the most popular SEO question. And to an exoerienced SEO it may seem naive: really, is any other answer except “it depends” possible here?
Well, generally, there are plenty of “it depends”-type of answers but some common consistent patterns can be singled out:
So, how long would you give a new site to rank? There is a really good thread at WebmasterWorld forums discussing exactly that topic. Usually the scenario is as follows:
- There is a short period of early high rankings (it’s like a testing period);
- Most websites do not pass the test and the high rankings drop in about 2 weeks;
- After that come from 6 to 18 months of low rankings before the site really starts to get solid search referrals.
So is it usually so? Let’s discuss: