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How Long Does It Take Google to Rank a New Website?

How Long Does It Take Google to Rank a New Website?

How long does it take to achieve targeted rankings in Google? That’s probably the most popular SEO question. And to an exoerienced SEO it may seem naive: really, is any other answer except “it depends” possible here?

Well, generally, there are plenty of “it depends”-type of answers but some common consistent patterns can be singled out:

So, how long would you give a new site to rank? There is a really good thread at WebmasterWorld forums discussing exactly that topic. Usually the scenario is as follows:

  • There is a short period of early high rankings (it’s like a testing period);
  • Most websites do not pass the test and the high rankings drop in about 2 weeks;
  • After that come from 6 to 18 months of low rankings before the site really starts to get solid search referrals.

So is it usually so? Let’s discuss:


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Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as ... [Read full bio]

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