I’m a huge fan of the Obama’s health insurance reform bill. It’s not that often that such a significant societal opportunity occurs that allows me to take decisive action to better my family’s welfare both presently and for many years into the future.
Do you think I’m getting political on you?
Not at all…I’m talking about the rare opportunity to purchase relevant domain names at their registration fee which had no intrinsic value before health insurance reform but significant value after the bill became law.
How can I figure out which profitable domain names I should purchase?
Well, I certainly don’t have to read the 8 billion pages of the legislation. In fact, I don’t even have to know much about health reform at all. All I need to do is be able to look at the news coverage and be able to perceive what might be a good choice for a (preferably dot com) domain name.
So, let’s take a look at a news article that talks about some of the changes in the new law…and my eyes are drawn to the following words:
“The individual mandate does not go into effect until 2014 partly because it will take a long time to set up the state-run exchanges at which individuals and small-business employees will be able to comparison-shop for policies”
State run health insurance exchanges in 50 states…50 obvious possible permutations of domain names…let’s check availability, shall we?
If you check “name of state + healthinsuranceexchange” for .com and .org, there isn’t any availability…someone bought almost all of these names last year (and he is my domaining hero).
However, if you check .net, you’ll find significant availability (as of the time I am writing this). .net isn’t as brandable as .com or .org, but if you’re making an SEO play, those names will definitely work well for you.
Not as brandable but good for SEO is healthinsuranceexchange + name of state. Plenty of .com and .org availability for these names (again as of the time I am writing this).
A couple footnotes:
- I’ve already “cherry-picked” the names I’ve wanted from health insurance reform and I’m not going to lead SEJ readers down any paths where I’ve been fishing / might want to fish in the future :.)
- A cursory study of the health insurance reform law offers many other paths into profitable domain purchases. If you have the ability to perceive the elements of a good domain purchase (either from a branding or SEO perspective), just study the details of the legislation…I’m sure you’ll be able to make quality choices.
Happy hunting :.)
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