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What a Health Crisis Taught Me About Business

A mystery health crisis nearly killed me and my business. Here's what I learned about business as I battled through my health crisis.

Friday Focus

I was on top of the world a few years ago.

My business was producing loads of revenue, we were landing new clients at a frenzied pace, and I was completely debt free while still pouring money into savings.

It seemed like everything was perfect – and I didn’t see any sign that it would ever change.

But then it did.

About five years ago, I was blindsided by a mystery health crisis that nearly killed both me and my business.

To this day, the doctors still aren’t sure what it is, nor do they know how to treat it, but I’ll give you a brief summary of what I’ve been through.

It all started with an excruciating pain that felt like a combination of being electrocuted and burned at the same time, from head to toe, from the surface of my skin down to my bones. It also came with sudden drops in blood sugar, crushing headaches, tremors, insomnia, muscle cramps, mood swings, massive fatigue, dizziness, atrial fibrillation, difficulty breathing, and the feeling of choking, to name a few of the symptoms – and with the exception of the atrial fibrillation, all of these were pretty constant, all day, every day!

I was in the emergency room at least once a week for the first few months and quickly gave up on that because the only answer they ever gave me was “You’re just having a panic attack.” Once they finally caught the atrial fibrillation during one of their tests, they realized that I was correct and something really was going on, but they still had no answers for everything else.

I ended up seeing every type of specialist under the sun, including some really smart doctors at one of the top research hospitals in America. I’ve also seen holistic doctors, nutritionists, chiropractors, acupuncturists, and even an energy healer.

I’ve tried treatments I would have laughed at just a few years ago and unfortunately, the only thing this accomplished was draining my bank account, running up credit card debt, and limiting the time I had available to work.

As you might imagine, it’s extremely difficult to run a business while besieged by so many symptoms, especially when any one of them can be debilitating on its own.

Imagine trying to give a presentation while you’re faking a smile to mask your excruciating pain, struggling to keep a clear head, and it feels like the room is spinning.

I’m not one to give up, though. As a Marine Corps veteran, I’m the type of person who, when faced with a seemingly insurmountable challenge, stands up and screams at the top of his lungs “Bring it on!”

Throughout this battle, I’ve had my share of ups and downs. I’ve learned a lot about both myself and about business during the process.

In this post, I’m going to share with you seven things I learned about business from my battle through my health crisis.

1. I Can Overcome Far More than I Thought

If someone had told me I would face constant and excruciating pain from head to toe, dizziness, difficulty breathing, cognitive challenges, and a short temper every single day for several years, I would have thought there was no way to survive, much less thrive through all of that.

Yet, I’m still here and thriving.

There were times when the pain was so intense, all I could do was curl into a ball and pray to die.

Clearly, that didn’t happen.

What did happen, however, was that I learned to live life 10 minutes at a time. When you can do that, you can overcome almost anything.

In business, we face a variety of challenges, from trying to generate enough cash flow to dealing with seemingly impossible workloads and deadlines. The key to each challenge, I’ve found, is to live 10 minutes at a time and overcome the challenge I’m facing right now.

When I consistently do that, I’ve been able to overcome challenges that would make many people give up.

It isn’t easy. But, like anything else, the more often I committed to this approach, the more natural it became.

Eventually, I was able to view every challenge as one I could overcome.

This discipline became a habit, a part of who I am. And now it helps makes me feel almost unstoppable.

2. Everyone Has Limits

As a U.S. Marine Corps veteran, I was accustomed to doing whatever it took to accomplish a mission, whether that meant operating on no sleep, food, or water, enduring extreme pain and stress, or tackling seemingly insurmountable challenges.

My health crisis, however, was incredibly effective at reminding me that even I have limits.

Now, I was faced with a daunting balancing act because I could no longer simply outwork my competitors.

I had to ensure I got enough rest to heal my body. This meant no more burning the midnight oil, drinks with clients, or rigorous travel.

Instead, I had to be home at a more reasonable hour so that I could begin winding down and implement a strict bedtime routine to ensure at least eight to nine hours of sleep.

This doesn’t mean you don’t still set outrageous goals, attempt things no one else has, or try to change the world. It simply means I need to ensure that I am taken care of first, because I’ve learned that if you run yourself into the ground, you won’t be able to accomplish anything of significance.

This includes getting enough sleep, proper nutrition and hydration, and adequate exercise.

3. Identify & Compensate for Weaknesses

When I was going through an especially intense wave of pain and other symptoms, which was quite frequent, I appeared tired, disinterested, or even confused. As you might imagine, this made it significantly more difficult to network, give presentations, and close sales effectively, which hurt business.

Knowing this weakness, I had to consciously exaggerate my body language and facial expressions to compensate.

I put extra energy into my vocal inflection, and I emphasized my hand gestures. This was necessary in order to engage at a level that allowed me to begin rebuilding my business.

I have also found that the same applies to any weakness.

For example, if you were the highly analytical type who gets uncomfortable in social settings, you might find getting outside of your comfort zone may help to improve your people skills. Ways to do this could include attending networking events, giving public presentations, and even making face to face sales calls.

4. Things Won’t Happen on My Timelines

There is nothing I wanted more than to heal and get back to normal, but all of the self-imposed timelines I had set came and went despite doing everything the doctors said.

Today, I’m still waiting for a light at the end of this long and painful tunnel.

This has taught me that I can – and certainly should – set timelines in business because it’s essential to planning. But I also need to realize that despite all of my planning, hard work, and experience, I’ll likely miss the deadlines of some, if not many of your goals.

It was frustrating and demoralizing when I developed what seemed like an effective plan and consistently did the work I thought was necessary to achieve my goal, only to fall short. But preparing for this ahead of time has helped me rebound and get back on track faster.

5. Focus on What Matters Most

With limited capacity due to pain, fatigue, and what felt like endless doctors’ visits, I had to be far more selective in how I invested my time. I could no longer say yes to every opportunity.

Instead, I needed to carefully evaluate each task and to-do item, first to determine if it aligned with my strategic goals, and then to determine if the investment of time, energy, and resources justified the benefit I thought I would get from it.

There are probably millions of things I could potentially do in a day, such as testing new software, attending a networking event, establishing a strategic partnership — the list is infinite.

The point is this: it can be easy to get pulled in dozens of directions at once. But when I’ve allowed that to happen, it has decimated my progress.

I need to focus the majority of my energy on the things that have the most impact on my goals.

This means I’ve stopped wasting time with busy work (e.g., organizing email) or low skill tasks (e.g., typing documents), and gotten down to the core of my business.

I do what only I can, and delegate everything else. Because of this I’ve seen a dramatic increase in my results.

6. It’s OK to Ask for Help

I was always the one who tried to take care of everyone else. When I couldn’t even get out of bed, however, it became difficult to take care of myself, let alone anyone else.

My situation forced me to accept, and even to ask for help.

This was especially tough for me because that wasn’t in my nature. My ego made it even more difficult. I still felt like I should be able to overcome anything on my own.

But over the last several years, a surprising number of people, both within our industry, the broader digital marketing industry, and within the veterans community, have stepped up to offer help.

I am eternally grateful to each and every one of those people.

This wasn’t an unusual occurrence either.

Contrary to popular belief, most people are willing to help if you ask them. Some will do it simply because they like you. Others may do it because it’s their way of giving back, and a few might even do it because they expect something in return.

Regardless of their motivation, it’s usually a good opportunity as long as both parties feel like they’ve gained a fair value from the relationship.

When we choose to work together, we can accomplish far more than we ever could on our own.

On that note, I’d like to take a minute to specifically thank Alan Bleiweiss, Dave & Mary Davies, Jim Hedger, Josh Steimle, Cheryl Snapp Conner, Danny Goodwin, Dennis Yu, Debra Mastaler, and Wendy Maynard.

Some of these people know exactly how they helped me through the most challenging time of my life, and some may not even realize that they did, but each helped me in a monumental way throughout this process.

7. Deal with the Situation You Have, Not the One Wish You Had

There have been many times while battling my health crisis I thought “If only I didn’t have to deal with this crap, I would be kicking ass right now!”

I think it was easy to say that – and it might even have been true. But it was also counterproductive for me because it made me feel like a victim.

And in my experience, a victim mentality fills the mind with negative and nonproductive thoughts, which tends to result in a downward emotional spiral and a massive loss in productivity.

I realized that throwing myself a pity party was time wasted, when I could be better invested in accomplishing my goals.

I’m not a victim. I’m a warrior.

I have learned that the sooner I can accept my situation and stop wishing it were better, the sooner I can take action to change it.

Featured Image Credit: Paulo Bobita

Category Friday Focus
VIP CONTRIBUTOR Jeremy Knauff CEO at Spartan Media

Jeremy Knauff is the founder of Spartan Media, and brings nearly two decades of experience to the table. His Tampa-based ...

What a Health Crisis Taught Me About Business

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