Google’s Search Up To 65% in April- Where Do you Search?

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According to Hitwise, Google accounted for 65% of all U.S. search in April. The trailing search leader Yahoo accounted for 20.73%, MSN 8.46%, and Ask 3.69%.

Google is the only engine which has consistently increased its search volume up 11% from last year at this point.

Many in the search marketing industry preach about moving on to other 2nd tier engines with Google’s high cost per keyword (in competitive industries) and strict quality score regulations.

Moving on to these 2nd tier engines would be a great idea, only if…PEOPLE ACTUALLY USED THEM. The traffic just isn’t there. Hitwise reported out of the remaining 47 search engines, they all accounted for a total of 1.86% of US search.

Social Bookmarking sites such as Digg, StumbleUpon, and others can generate more traffic for you than advertising on Miva, Kanoodle, etc.

Planning my game plan of moving on to other engines as I have in the past but always tempted to continue, I asked about 40-50 people where they search. Most said Google, some said Yahoo.

Search engines are and will be primarily the way search is conducted online at least for the next couple of years to come. If you want maximum exposure, Google is where it’s at.

Pablo Palatnik is Managing Partner of eTrend Media Group, which specializes in Pay-Per-Click Managagement & Social Media Optimization.

Pablo Palatnik
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart... Read Full Bio
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  • Sujan Patel

    It looks like msn has a little bigger piece of the search market.

  • marty hanna

    ive tried to go outside Google as well after the big quality score slap. Yahoo has worked out and MSN has been a struggle with traffic for me. Adbrite has driven a bit more traffic for me than any 2nd tier engines I’ve tried

  • joeshmoe

    I gave Yahoo search a shot and honestly I never had to look back at Google.

  • Johan

    I have been using google for many years now, and everyone I know does the same. Still, I don’t want them to have a monopoly, a free market needs competition.
    Perhaps a joining of MSN and Yahoo is just what is needed to get a serious competitor to Google. That might also make room for some other engine to make a larger footprint as a third SE.

    Someone coming up with a new algorithm for deliver better results might be just what is needed. Hmm… let me think about it:)

  • Pablo Palatnik

    I think Yahoo has yield good results for the most part from the marketers I speak with. Google just seems to convert better for most (not always) but really does drive the most traffic (if you’re competitve in the cpc cost) Other wise, Yahoo & MSN do stand better from that angle from most sem’s.