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Google’s New Customizable Search Snippets Begin Rolling Out This Week

Google’s new markup, which lets site owners customize how their search snippets are displayed, will start being used this week.

Google made the following announcement today on Twitter:

The new markup was introduced last month and gives site owners greater control over how their content is previewed in Google search snippets.

Using the new markup, site owners can customize various search snippet attributes. Attributes could include the maximum length of a snippet, the length of video previews, and the size of thumbnail images.

The new markup can also be used to restrict entire sections of text from appearing in a snippet, for those who don’t want to give away too much information in the SERPs.

Learn more about the markup in our coverage here.

Google also gave SEOs a heads-up about the change via its @SearchLiaison account on Twitter:

SEOs and site owners who have already gone ahead and implemented the markup will start to see the changes reflected in search results in a little over a week.

Those who have not yet implemented the markup can, of course, do so at any time. The changes will be reflected the next time Google crawls your website.

Lastly, it’s worth stating this update is not designed to affect the search rankings of sites that utilize the new markup. The new markup will only affect how snippets from the site are displayed in search results.

Category News SEO
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google’s New Customizable Search Snippets Begin Rolling Out This Week

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