Google World’s No.1 Brand, Again

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I guess reading a news item saying that Google is the world’s no. 1 is not surprising anymore. So next question to ask, is how much is Google’s worth nowadays. According to MillWard Brown, Google’s value now stood at $85 billion dollar. Thus , beating other five company brands which include General Electric ($71.4B), Microsoft, ($70.89m), Coca-Cola ($58.2m) and China mobile ($57.2m), Google has proven its might once again.

The Millward Brown study also noted that the top five brands has managed to maintained their positions during the year. Except for minor increased in valuation for all companies during the whole of 2007.

Business brands are more active in the next top five brand names. With increases in valuation coming from brands such as Apple, IBM, McDonalds and Marlboro.

Incidentally, Yahoo figures nowhere near the top 10 global brands. Makes you wonder whether Microsoft may have offered an equitable amount for its desire to acquire Yahoo. But, we will leave that discussion until Saturday, when the Microsoft deadline for Yahoo to decide on their offer comes into reality.

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building... Read Full Bio
Arnold Zafra
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