Google Won’t Help Monetize Sites Less Than 5 Days Old

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According to DomainTools, Google is about to stop monetizing domains that are less than five days old, effectively killing the practice of “Domain Tasting“. There is a huge amount of money involved in domain tasting, where AdSense for Domains ads can be thrown up on domains during their free five-day grace period.

Potentially, one could register thousands, if not millions of these temporary domains, generating large sums of money per week. One domainer is said to have netted a cool $3 million per month (after Google took their cut) through this shady practice.

Those who have been relying on this practice for awhile now, should Google go ahead and revise their policy, will see their easy streams of income dry up relatively fast. The policy change is rumored to be announced to channel partners soon, and will likely have a huge impact on the industry. A potential upside to the change is that bid prices on ads might increase due to the fact that the advertising will now be spread across fewer domains, but this remains to be seen.

According to DomainTools, Google is taking action now not to get back to their “Don’t Do Evil” roots, but rather, to avoid potential future litigation that could cost them millions and tie them up in court for years.  In their eyes, it’s better to get out while the getting is good.

What will be interest to see is if others, such as Yahoo, will follow Google’s lead in eliminating this practice.

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  • CBR

    All I can say is that I am stunned by the amount of money being generated if that $3 million figure quoted is real. I am playing in the wrong game.

  • Sushubh

    great news…

  • China Web Hosting

    All I can say is that it was about time. Since the ICANN didn’t feel like domain tasting was an issue that needed to be addressed, at least Google will help in bringing it to an end.

  • Ann Smarty

    There are still some effective ways to get around this, I guess. ICANN still has to take measures too.

  • DJ Nelson

    I agree with CBR. If that’s all it takes then I am in the wrong line of business. Well, I guess you learn something new every day.

  • person

    it seems ur pretty tapped in to the ad business. uve got like ten banners on this site! yeah money!

  • Egyptian Mau Breeders

    It is about time.

  • Khayte

    I absolutely agree with your post and with google! Kudos!

  • Goran Giertz – Website Marketing

    Wow, never even crossed my mind.

  • Greg Website Design South Africa

    If those figures are right. Well, well done to them for making use of the loophole.

  • WebSite Design Orange County

    It’s about time someone stepped up and tried to abolish this practice, since in theory these people could tie up domain names indefinitely. And I’m not too sure I believe that $3 million a month statistic.

  • Pay Per Click Management

    3 mill in a month? we’re in the wrong business folks.. i can’t say i believe it either. But yeah, kudos to them –

  • oqbo

    its right.

  • PLRcontentwriter

    3 million a month seems to be a bit much ..but if it’s true…. wow.
    You’re right. We’re in the wrong game.

    ~pamela Troeppl