Google Adwords’s take on TV advertising is going full blast as Google TV Ads which has been in by invitation-only beta mode becomes available for US-based advertisers.
Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.
AdWords advertisers will need to have their TV commercial to participate in this program. Check out Google’s Ad Creation Marketplace to get you started in creating your TV Ads. The Marketplace is even offering a cost free TV ad creation promo for a limited time in conjunction with the launch of the Ad Program.
Once you’ve created your TV Ads, you can start creating your AdWords’ campaign. To better reach the proper audience for your TV Ads, Google TV Ads will give you recommendations or you can request for a free customized campaign proposal for your TV Ads directly from Google. You may also run your ads during specific TV programs which you think are relevant to your products or services.
In addition, Google TV Ads uses the auction model whereby you can choose the maximum cost-per-thousand impressions that you are willing to pay. And you will only pay that amount once your ads have been aired.
For more details on how to go about with Google TV Ads, watch a comprehensive video demo from the Google TV Ads site.