Google Test? More Images Shown in Search Snippets

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googletestsimagesinsnippets

More images are showing up in Google search result snippets. @WebMarketMagnet mentioned it in February on Twitter, and there seems to have been a few instances of it popping up for different users in the United States. Users in Canada have not seen these results, which likely means Google is testing the feature out on a limited basis.

I was unable to replicate Twiter user Anthony Church’s search for “greek pistachio company”, but I did notice several images popped up when I searched “greek pistachio cookies”

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Having images show up alongside recipes really makes sense, right? Images are likely to help you decide which recipe to choose.

But Google isn’t returning images for “recipes for chicken”. I also didn’t see any images for the search “sit me up floor seat”.

(In fact my search for “recipes for chicken” doesn’t include any non-ad search results above the fold.)

googletestsimagesinsnippets

What Does It Mean?

Google is consistently testing new features, so this could be just one more in a series of tests. However, it is possible it is related to Google authorship, which Google keeps telling us not to remove, even though the program has been decommissioned. Only time will tell.

Have you noticed any images in search result snippets? I would be interested to know what you are seeing!

 

 

Featured Image: rvlsoft / Shutterstock.com

Screenshots taken on 3/24/2016 by author

Danielle Antosz

Danielle Antosz

Features Editor at Search Engine Journal
Danielle is the Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives in Chicago, where she spends her days writing, editing, planning her next trip, and proselytizing the importance of the Oxford comma.
Danielle Antosz
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  • And this is news…? Has been there for years!

    • Danielle Antosz

      Yes, its def now new, but it does seem to be happening with more frequency.

  • Bill Hunt

    The images in the snippet did not show due to the query you used. The query “recipes for chicken” is a broad query and will not show images as you would expect the results to be pages/sites that had multiple chicken recipes. The images are shown from recipe schema which can only be used on a page with a single recipe. If you do a search using “chicken cacciatore” you will see most of the ranking pages have the image as well as a knowledge graph box. Interesting also my search only had the single paid search ad.

    • Danielle Antosz

      Good point with the chicken. I tried a few different searches and I think you are right. Interesting that you saw only one paid ad. I wonder in what other ways they are ‘personalizing’ search results.

      • Mathias Aspgren

        You’re speaking of schema markup yes, The queries that many recently has been seeing pop up with image snippets has no markup for them, which is entirely new.
        And as with the example from Anthony Church, it is not a recipe related query. Neither is vacuum cleaner which we’ve seen the image snippets appear for in Sweden.

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