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Google Starts Displaying Pages Similar to Search Results

Google has just launched a new search feature that aims to help you easily find new websites that are similar to the ones you are familiar with and are related to  the subject that interest you, particularly for your current search session.

The new feature called “Pages similar ” makes the Google search feature “similar” more prominent and visible on your search results. You can find a box just below the search results page containing list of links that point to, well pages that are similar to the current search results that Google has yielded for your search terms.

The links listed on this Pages similar box are alternative sites that you won’t normally check they don’t directly answer your search query but then again the site may contain contents that would otherwise be useful to your current search.

Google gave the following example illustrating Google’s Pages Similar to feature.

For example, with the recent earthquakes around the world, many of us have been looking for international relief organizations. We knew that Direct Relief International has been actively involved in Haiti, so we started off by searching for [direct relief international]. The first result on the page linked us to the Direct Relief website, where we found many ways to help in Haiti. But what if one wants to support several organizations? If you click the “Similar” link that’s on the same line as the “” URL, you’ll find other nonprofits that are also involved in relief efforts.

We’ve offered a “Similar” feature on results for a while now as a way to discover new, useful sites, but it hasn’t been too visible. Since we’ve been continuously improving this feature and we think it’s really useful, we’re now going to start showing these alternative sites more prominently. Starting this week, for queries where similar sites are likely to be helpful, we’ll display a list of “Pages similar” at the bottom of the results page. For example, this is the list of sites similar to Direct Relief International:



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Google Starts Displaying Pages Similar to Search Results

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