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Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
An SEO experiment shows how easily misinformation ranks in Google Search and spreads to other sites.
Google’s John Mueller says why migrating a site to HTTPS may cause a site to lose all rankings.
Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report.
SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry.
If your paid search looks efficient, branded keywords may be hiding the truth. Learn how to measure real performance.
At SEJ Live, we sorted Q1’s AI search changes into what’s hot and what’s not. Here’s what we covered and where to watch it.
Learn how to effectively track AI prompts for better insights and smarter decision-making in search and content strategies.
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way.
CMS defaults now influence more of the web’s technical SEO than most consultants ever can, reshaping where optimization work creates real value.
Discover how AI agents decide which brands to recommend and why trust is essential in the new marketing landscape.
Google shared that Googlebot’s crawl limits are flexible and can be increased or decreased depending on the need.
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
New third-party data shows local publishers lost national reach after Google’s Discover core update.
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches.
In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated brand segmentation.
Google’s Gary Illyes offered a candid overview of Googlebot, explaining there are hundreds of crawlers that are not publicly documented.
Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S. and India, plus a navigation overhaul in the U.S.
The disappearance of ChatGPT’s query fan-out metadata reveals why AI intelligence tools built on unofficial access are fragile by design.
Consider a new model for travel marketing where content adapts to traveler context instead of relying on static destination pages.
Google announced that Search Console’s brand queries filter is open to all eligible sites, spurring questions about the feature.
Five takeaways from Liz Reid on AI agents, the future of Google Search, and why originality now matters more than ever.
Discover the new approach to link building that prioritizes brand legitimacy and digital PR over traditional methods.
Lead volume used to feel like the ultimate growth metric. In today’s market, it can create wasted spend, stalled pipelines, and internal strain instead of...
Ranking No. 1 in Google means less when product grids dominate the SERP. Here’s how ecommerce visibility actually works now.
See why optimizing category pages and building authority beats spinning unique descriptions for large, similar product catalogs.
AI search changed how people find you, click on you, and convert. Here’s what the Q1 data says and how to build your Q2 plan.
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted.
Google’s John Mueller shared the Disavow File Domain Directive which disavows entire Top Level Domains (TLDs) but cautioned about using it.
In SEO Pulse: AI Overview citations drift further from traditional rankings as AI search expands and platforms clarify how content appears in AI answers.
Google’s John Mueller confirmed that most sites don’t need to use a disavow file but if you need to be sure, do it.