Blame it on comScore for publishing that 25% of Internet users play online games every week, totalling to over 200 million users worldwide. This may have prompted Google to roll out Adsense for Games. The new advertising program aims to give online game developers, online gaming site additional revenue stream.
But so as not to anger gamers, Adsense for Games would only display video ads, image ads or text ads on specific parts a particular game, selected by game hosts or game developers. This could either be in the form of interstitial frames that displays before a game starts, after a level change, or when a game is over. Hope that game developers would not be too greedy to use all those mentioned game ad spots.
Google’s Adwords team will be in-charge of selling in-game ad placements to top brand advertisers. In addition, contextually targeted text and image ads will also be displayed based on the content and demographic information of gamers.
Ok, I know gamers would not be excited about this. For for those interested to learn about this program, here are two videos cooked up by the Adsense team to give you all an idea of how this in-game advertising plays in the whole of Google network and how advertisers can tap into this advertising scheme.