Google+ Launches Vanity URL Feature for Select Users

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google plus launches vanity urls

On Monday afternoon, Google announced that it had launched a custom URL feature for a select few Google+ profiles and pages. The change, which was desperately needed and over three years after Facebook offered its users this same functionality, will allow big brands and personalities to replace strings of more than 20 random numerical digits with an easy to remember URL. For example, Google+ can now use the vanity URL of instead of asking users to remember

Saurabh Sharma, a Product Manager for Google+, posted the following to the Official Google+ Page:

“Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+. A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+. For instance, +TOYOTA can now use to unveil their latest models, +Britney Spears can share her upcoming appearances at, +Ubisoft can share game trailers and videos at, and +Delta can help travelers find great deals at”

Although the new vanity URL feature is already live for some verified Google+ profiles and pages, the announcement indicated that the social network is not ready to provide this new feature to normal users. However, Sharma did indicate that Google plans to roll out the new feature for all Google+ users in the future, but he failed to say when it could be expected.

Until now, it was nearly impossible to remember the URL of a Google+ profile or page. Do you think the addition of vanity URLs will increase the number of brands using traditional print, television, and radio media to promote their pages?

Sources Include: Google+

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding. Now, I am focused on a new startup in the travel and tourism market niche.
David Angotti
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  • Steven

    Features should be rolled out all in one – go. This is the fair way to do things.

  • dan zammit

    This has been a long time coming! Do you believe this will have any effect on people/businesses using Google+?

  • Amy Hall

    It was so frustrating to deal with Google’s nonsensical stream of digits that I took matters into my own hands and sent a page of my website to G+. Now I tell people to join me on Google+ at There is more than 1 way to solve a problem!

  • Kami

    I agree with the comments above, Google should have had this coming sooner and why not to every profile and page.

  • Tod

    This is a long time coming. It will increase the number of companies that put their g+ page in ads and signage. But like all things google+, it will be gradual.

  • Roberto

    I predict that once they roll this out to everyone, Google+ will see an unexpected activity growth.