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Google Now #1 Web Destination, Beats Yahoo

For the longest time, Yahoo was the U.S.’s most-visited website and Google was the most popular search engine.  That has, however, changed.  Google is now both the country’s top-visited website as well as the most popular search engine.

Losing the title surely is a disappointment to Yahoo, who are currently trying to turn around their company and deflect take-overs.

According to a recent comScore ranking, Google has surpassed Yahoo in terms of its unique monthly visitors for the first time during april 2008.   Google’s lead, however, is small at about 466,000 visitors out of roughly 141 million each.  May 2008’s stats will be interesting to take a look at next month, to see whether Yahoo can come back and close the gap and regain their crown, or whether Google can continue the trend and widen the gap.

Google’s unique audience in April was 141.1 million, which is an 18% increase over the same month in 2007.  Yahoo grew 7% to 140.6 million, and Microsoft, as expected, pulled in at third with 121 million.

As far as pageviews goes, Yahoo still has the most.  This means that either visitors tend to return more often, or look at more pages of the site.  Google had just 28.7 billion pageviews compared to Yahoo’s 33.6 billion.

Category SEO
Google Now #1 Web Destination, Beats Yahoo

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