Google announced via their AdWords blog today that they have released a new free tool for advertisers called Ready Creatives. The set, which includes Ready Image Ads and Ready Image Gallery, are focused on making the image ad creation process much easier.
The Ready Creatives add to Google’s existing Display Planner and Remarketing tools, which help advertisers find websites to display ads on and helps you engage users that have already browsed products on your site.
Ready Image Ads
This tool takes your existing URL that you want to advertise for and pulls images from that site to create an image ad. By scanning your site, it automatically puts together a variety of ads in IAB Standard and HTML 5 compatible sizes that include the color palette from your site. From there, you can add and remove images, change colors and layouts, and even add text to create more professional-looking ads.
Ready Image Gallery
Google mentions the importance of creating a story and connection with your target audience. The image gallery tool takes you through the process of building video, dynamic, engagement, and general advertisements in real time that allow the advertiser more freedom with where and how their ads are displayed online. Some features include a 2 second delay to video ads (to eliminate accidental hover) and lightbox ads, which expand to a bigger space to explain and display your products and offerings.
Using these tools to build PPC ads can help make the image ad creation process a lot less overwhelming. By pulling images and colors, combined with compatible layouts, from an advertiser’s website to create a starting point, a greater number of businesses will be more likely to utilize image ads. Both tools are available now when signing into an AdWords account, then clicking on the Ads tab.