Google Local Pack Down to 3 Listings, Address & Phone Number Removed

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google local 3 pack

Local searches conduced in Google will now return a more limited local pack.

Google’s local pack of 7 listings has been reduced to three, while addresses and phone numbers have been remove altogether.

If searchers wish to receive more information about a business they will now have to click through to the website or Google Maps listing.

Also removed are links to Google My Business pages, making Google+ even less relevant than it has become of late.

Instead of addresses and phone numbers you’ll now find store hours more prominently displayed in the Google local pack, along with warnings if a location is going to close soon.

google local 3 pack

Screenshot via Matt Southern

It looks like store hours are only displayed if the website contains the proper markup. Reviews are displayed as the always were, and no matter how hard you look you won’t find a link to Google+ anywhere.

While this is a drastic reduction of local search listings, searchers can always click to expand the box and view more local listings — up to 20 per page.

The changes are the same across mobile and desktop, although on mobile the local pack features the option to call a business by tapping on its listing.

Google’s new local listings will be rolled out worldwide and are currently being seen in US, Europe, UK, Australia, South Africa and Canada.

Matt Southern
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in... Read Full Bio
Matt Southern
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  • R.Rogerson

    I don’t understand the contact number removal.
    Considering G has been pushing making it’s SERPs more “searcher friendly”, they have introduced a secondary step that they removed ages ago …
    … I wonder how long until the contact numbers return?

    [sidenote: things like “conduced”?)

  • This is a pretty big deal. Pretty much makes local listing SEO about 50% less important.

  • And now it’s the time to high competition. Only three spots left to show off our business profile on Google Local Search…! It can be seen in google Search India as well.