A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit and Link Detox: Recover – Protect – Build.

At Pubcon 2014 in Las Vegas I had the opportunity to speak with Mark Traphagen of Stone Temple Consulting about the future of Google Authorship.

Since Google Authorship was introduced, it has been considered an important component to content marketing. Recently, we have seen Google de-emphasizing Authorship in the SERPs with the removal of photos, as well as making a statement about not continuing with the Authorship project.

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Mark is a renowned Google+ expert with a tremendous amount of insight into what’s going on with Authorship. In the video below, I pick Mark’s brain about why Google decided to pull back on Authorship and why they made their most recent statement about it.

Here are some key takeaways from the video:

Please visit SEJ’s YouTube page for more video interviews.