Google Knol – Looking at Wikipedia’s Rival

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There’s a new kid on the online block named Knol and even this early in the development stage, some people are already predicting that it could bring about yet another significant change to the way we share information on the Internet.

Knol is a new Web service being developed by Google that is meant to serve as a virtual storehouse of knowledge on the Internet. With content being contributed by various experts on different topics, it will behave much in the same way that Wikipedia does currently. In fact many industry experts have made the suggestion that Knol is set to become a direct competitor to Wikipedia and other similar types of web sites.

Google is of course the go to web site as far as search engines go, being the most popular search engine web site today by far. If Knol is as successful in drawing a widespread following as the developers hope, it could bring about the Google’s transition from a search engine into a company that creates and publishes Web content.

Some industry observers warn that one problem that could potentially arise is that Google’s objectivity in presenting search results could be compromised.

Knol–the name of which is derived from the word “knowledge”–is being developed to allow people to create Web pages on virtually any topic. When completed, it will include several features that will allow its users the ability to perform a number of tasks, such as submitting comments, rating individual web pages and suggesting changes.

We mentioned earlier in this article that Knol has been compared to Wikipedia by many industry analysts. While there are in fact many similarities between the two web services, the main difference is that Wikipedia allows virtually anyone to edit an entry while Knol only allows the author of each particular “knol,”–which is what the individual pages in the service will be called–to do so. This means that the same topics could have many different authors with sometimes contrasting–or even competing–points of view.

Google has stated that the main thrust of the Knol project was to focus attention on authors who have sufficient expertise on particular topics. As vice president for engineering at Google Udi Manber wrote in the Google corporate blog recently, the Internet has evolved largely without the benefit of a standardized means to highlight the author’s name on each web article. He goes on to say that the company believes that knowing who wrote a particular web article what will considerably aid users make better use of the Internet and its various content.

Manber also stated that another important goal of Knol was to cover a wide range of topics, from the various sciences to health concerns to history. Eventually they hope to have Knol become the first stop for research on any topic. Today it is Wikipedia that provides that function and its web pages show up at the top of the results page of Google and many other search engines more often than not.

Some in the industry have suggested that this latest move of Google is driven by the unprecedented growth of web sites that combine knowledge resources such as Wikepedia, and that Google feels the need to have a strong presence in that particular area.

Wikipedia is by no means the only web site that offers that type of service. Many other companies have taken slightly different approaches in functioning as knowledge repositories on various topics on the Internet. These services include Squidoo, Yahoo Answers, and Mahalo.

In spite of the widespread popularity of these services–as well as the existence of many free tools that allow experts and regular people the means by which they can share their knowledge online–Manber said that Google feels that it is still not easy enough for the average user to do those things.

Interestingly, considering all the hype and excitement that is currently surrounding the news of Knol’s existence, Google has refrained from discussing the project any further than these initial details, and have even said that it is still an experimental project at this time. This means that just like many other Google tests that never saw the light of day, Knol could end up never even being released publicly at all.

As for Wikipedia, site founder Jimmy Wales has downplayed his site’s comparison with Knol, saying that while Wikipedia’s goal is utmost objectivity in its content, with each individual article being the sum total of the collective knowledge of its various authors, Knol’s model will likely result in highly opinionated and possible even contradictory articles on even the simplest of topics.

Another important distinction is that Wikipedia is a strictly non profit web site that does not carry any type of advertising, while Knol is a decidedly more commercial venture, with its content authors earning revenue from any Google ads on their site.

Mikhail Tuknov
Mikhail Tuknov is a President  & Founder of Internet marketing company, focused on helping businesses increase online sales, strengthen their overall brand, and dramatically boost website traffic through proven online marketing concepts, such as viral marketing, SEO, PPC and social media.
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  • http://TheBlackArtDepot Haasim

    Very interesting information. I participate on Wikipedia adding information related to african american artists frequently. Let’s see how this whole vision develops….

  • Chris Estes

    As an active member of different wiki sites I am excited about the possibilities of Knol.

    I have this hunch that the negative popular opinion about knol may impede the launch.

    I already have a plan for my Knol!

  • Igor Berger

    Knowledge is not for sale!

  • Inchirieri Masini

    I would say everything is for sale these days and Google knows it best!

  • Arun Radhakrishnan

    Interesting point would be to see if Google does come to own the content eventually. It has been their strategy to never own any content as such (a difference from Yahoo). Also, owning the content could bias the rankings.

  • Endre Jofoldi

    Firstly I think this whole “big innovation” of Knol is mostly about displaying keyword related advertisement. The biggest problem with Wikipedia for Google, that they dont put ads on their pages (actually I dont know why they could not do that, and in the long run, I think it could help them a lot). Google wants this to own this moneymaking opportunity.
    Secondly, Know will be the next step, after displayin YouTube results to make Google results more and more biased. Please, tell me, why a YouTube video is more relevant to a search than any other video on a different video sharing service… I bet Knol results will be doing a wonderful job on Google ranking. :o)

    I feel it is extremely dangerous for the Internet community that Google is moving toward to a more of content provider role…