Google Bothered by a Microhoo?

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Google has finally published an official reaction to Microsoft’s proposal to acquire Yahoo for $44.6 billion.

In general, the statement speaks of worries not for Google itself as an internet company, but on the issue of preserving the openness and innovation principles of the Internet. But of course, one doesn’t have to read between the lines to see that Google is not really worried about the Internet, but for the impact of this merging (if indeed it comes true) to its operations, dominance and standing as the major internet player.

Basically, Google is worried that Microsoft “might exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC.” Google thinks that Microsoft might use its strong monopoly in the PC (desktop) industry and try to bring in the same strategy into the web, which by the way is close to being monopolized by Google, if not for the presence of Yahoo and Microsoft.
Actually, Google might be raising some valid points here. Microsoft has been struggling to establish a good presence in the online environment but it always fall short of both Yahoo and Google’s strategies. For instance, Microsoft’s AdCenter fails in comparison with Google’s AdWords. Microsoft’s web mail program fails in comparison with Yahoo Web Mail.

And if indeed Yahoo accepts this Microsoft bid, it could be a very lethal weapon not against the openness and innovation of the web, nor Microsoft’s step towards Internet monopolization. But rather, it’s a big threat to Google’s current position in online advertising, online applications and over all internet dominance.

At some point, Microhoo, YahooSoft or whatever you may want to call the merger, may be bad for the Internet as a business. But it is even worse for Google as an Internet business entity.

And Google has all the reason to be worried. The same way that other online entities are worried that Google maybe close to monopolizing the online world. Microsoft just wants to give Google a dose of its own medicine, although a bit over on the dosage that Google needs.

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
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  • BG Mahesh

    There are already talks about Google making a counter offer. “Eric Schmidt called Jerry Yang Friday to offer Google’s help thwarting Microsoft’s bid”


  • businessplans

    This is a unique opportunity to have two huge fish in the same pond. They’ll have to improve their products or one of them will go down the tubes quickly. This is great for th e online public. Let’s get it going. YooHoo.

  • Goran Giertz – Website Marketing

    I think we have some exciting times ahead of us.

    Wishing everyone an exSEOllent 2008

  • Favorite Browser

    Isn’t that funny?

    Google also had some kind of offer which Yahoo! now reconsidering as well. Haha, funny if they would accept G offer instead of the MS.

    It’s just business anyway. If G buys Y, MS will have some serious troubles, not in the PC market of course.

  • Free PPC Traffic

    Google scraps Yahoo deal.

    Yahoo nowhere to go except to beg Microsoft to acquire them.

    Microhoo is the real deal!