Google Gets Social with Google Co-op

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Google Gets Social with Google Co-op

Google announced their new social search oriented Google Co-op project at their Annual Press Day yesterday afternoon. Google Co-op marks Google’s entrance into the social or shared search market, where holders of Google Accounts can contribute their knowledge and expertise to improve Google’s search results and vertical search properties via personalized subscriptions.

Google says that These contributions serve as meta information that helps Google’s search algorithms connect users to the most relevant information for their specific query.

“Google Co-op and the other new services announced today combine the power of Google’s technology with the context, knowledge, and unique expertise of individuals,” said Jonathan Rosenberg, senior vice president, Product Management, Google Inc. “As a result, users can find the information they are looking for – no matter how specialized or specific – faster than ever.”

Suffering from a bit of exhaustion, I’ll lend the rest of this post to the Searchosphere’s impressions of Google Co-op:

Pandia: Google has already worked with partners to annotate web pages related to health and city guides and to offer dozens of subscribed links to specialized content such as restaurant and movie information. Later on a “broader online community” will begin building out new topic areas. Whether this means that regular users may contribute as experts is unclear.

Text Link Brokers on Digg Co-ops : Now Google has Teamed with Digg to provide Google users Digg results as a supplemental section of your personalized SERP pages. This is a feature that may actually finally convince me to login to “Google Personal” on a regular basis. Here is a link to the Digg Story

Barry Schwartz : Google has announced four new products yesterday, one of those products is named Google Co-op. Google Co-op enables you to create what are called “subscribed links,” which basically allows you to create a Google SERP, define the title, description and the URL(s) to be displayed in the SERPs, for those who “subscribed” to your link. You can create an XML feed, submit your feed to Google Coop and then enable people to subscribe to that Coop. There are currently dozens of subscriptions available for you to be a part of at the Google Coop Directory.

Search Engine Watch’s Danny Sullivan : It’s a very cool idea. For example, say you are regularly searching for information about search engines and would like to know if Search Engine Watch specifically has any matching info along with searching the entire web for that topic. If we get our act together (and we’ll try soon), you could make us one of your subscribed links. Then the next time you search for something where we have content, you might see our matches right at the top of Google.

Where do you find providers? Google’s got a currently very small directory of them here to choose from. Preferred partners are already listed, partners that Google thinks people will be especially interested in, not those who have paid. No money is exchanging hands in either direction to be a subscribed link provider, Google says.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • This announcement validated what we’ve been saying over here in the social search community for months. Social Search is the Search of the future. Now that Google has entered the space and people like Alan Eustace, senior vice president of engineering at Google says out loud, “Machine algorithms aren’t good at it”, when referring to “machine-based algorithms” and “For the time being, the human judgment is still much better.” we social search sites have gone from being viewed as a search outsiders and now look like geniuses. I mean, that is exactly what we’ve been saying for months and it has been an uphill battle to get people to (a.) understand what we’re talking about and (b.) believe what we’re saying was valid. Virtually anything Google throws out into the marketplace is seen as brilliant, so this is going to make our work at exponentially easier. Even Search Engine Watch, who usually looks at Social Search with an “I doubt it” attitude, says on their blog, “The concept is cool…”. Of course, it’s only cool now that Google is doing it. Search Engine Watch never covered much of the social search space prior to this. This move by Google helps us all get their and other media the attention social search needs. There is a lot of room for everybody at this juncture.

  • To what degree do people see Google co-op tags have with search rankings in the future?

  • I’m using the Custom Search Engine for a time… and it’s very good, because you can configure how do you want to use Google Search Engine… and it’s times better ans faster than other way that we can use…