Google Finally Discloses How Much it Earns from AdSense

SMS Text

If you are running Google AdSense in  all its flavors (for content, for search, for feeds) since ages ago, have you ever wondered how much money Google is earning from it?  It took Google this long to divulge this information so might as well create some noise about it, right?

In the spirit of greater transparency with AdSense publishers, Google reports that  for AdSense for Content, it gets 32% which covers for Google’s costs for its continued investment in AdSense.  That means, all of us AdSense publishers earns 68% of ad payments being paid to Google which in turn serves those ads to our sites. Google’s earnings is also used to payoff the cost that Google incur in building products and features that enables AdWords advertisers to serve ads on our sites. And guess what, this deal has been going on since the launch of AdSense in 2003.

As for AdSense for Search, if you’re running Google’s Custom Search Engine on your sites, the revenue share is 51% for you and 49% for Google.  This has been the revenue sharing scheme since 2005 when Google AdSense for Search was launched.

For Google’s other AdSense products such as AdSense for mobile apps, AdSense for feeds and AdSense for games, Google is still analyzing the cost associated with these products.

So there. Happy with what Google just disclosed?

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • Hey Arnold! Thanks for this post! You know, I've always been wondering how much Google's earning from Adsense! This is really interesting.

  • Hey thanks for posting this I didn't know how much i was getting with adsense search content.

  • Pretty descent share to publisher i would say. Adsense rocks 🙂

  • Google is best, to share 68% revenue.
    Adbrite and other network donot give more than 20-40% I guess

  • thanks for the transparency on google payment…at least we're not been cheated.

  • Hi Arnold. Great post. I did not think Google would share their revenue with this ratio. Adsense is great.

  • Don't mess with the word G. (google). I think google is only one who share this much revenue.

  • That is really a great article Arnold your efforts are appreciable

  • That is really a great article Arnold your efforts are appreciable