Google Displays Site Hierarchies in Search Results

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If you’re paying attention to the green URLs which Google appends at the bottom of each results, you may have noticed something different recently. Google is currently enhancing this URLs to give not just the plain generic URLs but replacing it with hierarchical links that show the precision location of the page on a particular website. This is an important enhancement since it can determine whether some users will actually click on the link to your site when Google gives it on search results.Basically, what Google will be doing is to analyze destination web pages and pay particular attention to the site’s navigational tools webmasters know as the “breadcrumbs.”  Google then takes these site navigational tool when indexing the site and use it as the links provided on individual search result links.

It’s a good feature, particularly for quickly jumping into the appropriate web pages that contain the exact answer to your search results.

Here’s a good example of a search result displaying site hierarchies on the link provided.

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From the link, you can immediately see which part of the site should you go to and whether the results will really give you the right information that you are looking for.

This new feature will be available to everyone in the next couple of days.

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
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  • Web Templates

    I really don’t think it will have much influence on whether people will click or not. Most users don’t even look at the path of a link IMO.

  • Gordon Choi

    I don’t think it’s about user clicking your additional hierarchical links on Google’s organic search results. But it is more about when Google shows hierarchical links of site, it means Google understands your site’s page hierarchy. This is rather a sign from Google to assure that Google understands your website from the “site architecture” point of view.