Google Authorship: The Future of Your SEO is You!

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Your Face Goes HereSome of the main goals of blogging and content strategies are to drive traffic, earn links, and to rank higher on Google, right? So, with Google Authorship & Author Rank being so important today I am surprised at how many bloggers and website owners have still not embraced it. With Google Authorship, you can help improve rank while branding yourself as a respected writer in your field. Since Google changed its algorithms to provide more relevant search results, it is my belief that becoming an authority is vital to securing a high search rank today. So what are you waiting for? All you need is a Google+ profile to get started and this very easy-to-follow Google Authorship eBook.

Add a Face to Your Work
Be proud of your work and let everyone see the face behind the experience! By linking your online work to your Google+ profile, Google Authorship verifies you as the author. This will allow your Google+ image to appear beside search results where you’re the author. I don’t know about you, but when I search for some information online and I notice a professional picture beside a result, I am more inclined to click. Experts have already proven time and time again that any search results with an image have a higher click rate than those without. Plus, the more searchers see your face, the more they think of you as a professional in your industry. Get it?

Rank Over Plagiarists
Recently I noticed that someone had plagiarized my content and the search for the topic of my article showed my article on their site higher in the SERPs than mine. As a matter of fact, plagiarized content often ranks higher than the original content on Google. When you establish yourself as the original author, Google ranks your content higher than any duplicate content. Instead of searchers finding plagiarists, they find you. Anything that helps with this battle is a win-win for everyone. Another benefit is, once you have an established audience by using Google Authorship, your fans are likely to let you know if they see your content published elsewhere under a different name. This gives you the chance to report the content to Google and help remove another plagiarist from the web.

Connect With Readers
I like connecting with my readers and many times I get the same people sharing, liking and promoting my blogs. Authorship makes it easy to connect with your followers and build a network. Readers can view my Google+ profile directly from Google search results to learn more about me. My profile not only lists blogs where I’m an author, but provides a link for readers to view my content through a custom search. Readers instantly discover who I am and if they want they can add me directly to their circles if they use Google+. Set up your Google Authorship and this will give you a great opportunity to connect with your readers on a social platform they know and love.

Index Faster
If you have something important to say or timely news you want to share and you want your content indexed quicker, link it to your Google+ profile. The Google Authorship program gives your connected content priority over other websites. The quicker you’re indexed, the sooner people will find your content. With millions of pieces of content published on a daily basis, you need some way to stand out from the rest. One of the most important tips I give my clients is, even with proper SEO, you could still be buried by the competition. If your content is indexed faster, searchers will find you before the competition, giving you a chance to build your audience. This advice is very valuable.

Author Rank
Google is beginning to implement Author Rank which ranks Google Authorship writers based on engagement and social factors. Those with a profile will rank higher than those without one. While rank will still be based on the content first and foremost, if you craft excellent content, Author Rank will help boost your overall Google search rank. While Google hasn’t implemented Author Rank fully yet, some aspects are already being used in Google’s algorithms. As Google perfects the new ranking system, you’ll see a greater boost in your rank. By using Authorship now rather than later it will help you build your readership and social media impact so you’ll be at the top of search results once Author Rank is implemented in full. If you don’t believe me, read what Mark Traphagen writes about “Authorship Tips and Takeaways from Matt Cutt’s Video”.

A bit of Advice
If you want your content in front of more people and want to build your Google authority, joining Google+ and using Google Authorship is a must. That’s all I have to say on the matter!

Bernadette Coleman
Bernadette Coleman is the CEO of Advice Local, an award winning technology and Inc 500 digital agency. Bernadette is passionate about all things digital including... Read Full Bio
Bernadette Coleman
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